Proof of Concept

Heaven Hill Tasting - Bourbon, Rye, and Irish Cream

In this bonus episode of Proof of Concept, hosts Toby Blue and Jason Rabinowitz pour their way through the Heaven Hill portfolio — one of the largest family-owned distilleries in America and a cornerstone of Kentucky whiskey. The lineup spans Henry McKenna, Elijah Craig, and Rittenhouse before taking a smooth left turn into Carolans Irish Cream. From bottled-in-bond bourbon to benchmark rye, this tasting digs into what nearly two centuries of distilling heritage tastes like in the glass. Whether you're a bourbon loyalist or just building your whiskey vocabulary, this one covers a lot of ground in a single sitting.

Stewardship Over Shortcuts: Kate Latts on Heaven Hill's Legacy

Heaven Hill has stayed family-owned for almost 90 years — through a fire, a generational handoff, and a whiskey boom that swallowed up most of its peers. Co-President Kate Latts joins Toby Blue and Jason Rabinowitz to talk independence, patience, and what it takes to protect a legacy bigger than any one leader.

Ten to One Rum Tasting - Caribbean, Complex, Refined

In this bonus episode of Proof of Concept, hosts Toby Blue and Jason Rabinowitz sit down for a guided tasting of Ten to One Rum — a modern Caribbean brand redefining what rum can be. This episode goes beyond the bottle and into the glass, breaking down the rich, nuanced character that has made Ten to One a standout in the category. From the blend of aged Caribbean rums to the craft and cultural pride behind every pour, this tasting offers a deeper look at what sets truly exceptional rum apart. Whether you're a longtime rum enthusiast or just spirit-curious, this is your chance to experience the craft.

Ten to One Rum: Roots, Reinvention, and Raising the Bar

In this episode of Proof of Concept, Toby Blue and Jason Rabinowitz sit down with Marc Farrell, founder and CEO of Ten to One Rum, to explore how he set out to redefine an entire category. Born in Trinidad and Tobago, Marc left a successful corporate career to build a modern Caribbean rum brand rooted in authenticity, cultural pride, and a commitment to excellence. Marc shares the story behind Ten to One, from its mission to challenge outdated perceptions of rum to the resilience required to turn an idea into an award-winning global brand. This conversation dives into entrepreneurship, identity, and innovation — highlighting what it takes to honor heritage while building something entirely new.

Mezcal Vago Tasting - Rooted, Smoky, Complex

In this bonus episode of Proof of Concept, hosts Toby Blue and Jason Rabinowitz sit down for a guided tasting of Mezcal Vago — one of the most respected names in artisanal mezcal production. This conversation goes beyond the bottle and into the glass, breaking down the earthy, complex, and soulful character that has made Mezcal Vago a benchmark for the category. From smoke and terroir to the craft behind every batch, this tasting offers a deeper look at what sets truly exceptional mezcal apart. Whether you're a mezcal devotee or just agave-curious, this is your chance to experience the craft.