How To Grow A Single Concept Into A Nationally Recognized Franchise Brand While Other Restaurants Fail
Episode 132: What does it really take to build and franchise a successful restaurant brand? In this episode of Pursuit of Profit, Cliff sits down with Matt Friedman, founder of Wing Zone, to break down how he grew a single concept into a nationally recognized franchise brand.
You'll learn:
1. How to build a franchise that is exit ready
2. Skills for scaling a franchise vs building a business
3. Understand capital discipline
If you’re considering franchising, restaurant ownership, or scaling a business, this episode delivers practical insights on growth, leadership, profitability, and long-term brand expansion. Hit play and listen now!
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Timestamps:
00:00 - Intro
02:24 - Why are you making chicken wings in your frat house?
09:09 - Hurdles building the business
11:55 - Capital for growing the business
16:12 - How Wing Zone scaled
25:10 - From Frat House to Franchise book
27:10 - 5 key metrics for buying a franchise
33:45 - Trials and challenges while building
38:07 - What Matt's doing now
44:40 - What Matt would have done differently
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Links:
Wing Zone [https://wingzone.com/]
From Frat House to Franchising: The Wing Zone story (book) [https://www.barnesandnoble.com/w/from-frat-house-to-franchising-matt-friedman/1149706935?ean=9798895761632]
Matt Friedman [https://mattfriedman.com/]
Watch the Pursuit of Profit on YouTube [https://youtu.be/uIQm1dcgiNs]!
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/ [https://franocity.com/]
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* Consult with Cliff and Justin @Franocity [https://franocity.com/]
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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
