How to Get Senior Home Listings: Marketing to Downsizing Baby Boomers
Ready to scale? Learn how to get senior home listings and master real estate lead generation for baby boomers using Josh Schoenly's proven "Farming vs. Fishing" strategy.
In this deep dive, Josh Schoenly (eXp Realty Icon Agent) reveals why focusing on senior homeowners is one of the best real estate niches for listing agents in 2026. With baby boomers now making up over 50% of all sellers according to NAR, mastering marketing to downsizing seniors for real estate agents is the fastest way to double your transaction volume through "two-for-one" deals.
We explore how to become a senior real estate specialist by implementing a two-pronged approach. First, the "Farming" strategy uses social media to showcase curated lists of one-story homes and active adult communities. Second, the "Fisherman" method focuses on proactive live prospecting and reaching out to tired landlords to find off-market opportunities.
Stop being a generalist and start building a predictable listing pipeline. Whether you are using LeadDeck.ai or traditional outreach, these insights will help you dominate your local market and serve the "Silver Tsunami" with confidence.
Most real estate agents don’t fail from lack of effort, they fail from lack of leads, systems, and leverage.
I’m Josh, and on this channel I show real estate agents how to grow and scale a profitable real estate business using proven strategies, smart automation, and powerful lead generation tools like LeadDeck.AI.
I share practical training on getting more listings, generating consistent leads, building systems that create leverage, and scaling your real estate business without burning out. If you're serious about closing more deals and building a business that actually grows, this channel is for you.
You’ll also find free coaching, training, and resources designed to help agents win in today’s competitive market.
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