60% of Your Google Traffic Never Leaves AI — How to Win Anyway

What Enterprise Gets Right That Your $10M Company Is Ignoring | Ashley Gross

Most growth-stage founders are trying to figure out AI by watching other growth-stage founders try to figure out AI. That's the problem. Enterprise organizations have been navigating technology adoption, change management, and workforce transformation for decades. They have frameworks. They have scars. They have lessons that most $5M–$20M companies won't learn until it's too late — and too expensive. Ashley Gross has operated inside those enterprise environments and spent the last several years translating what actually works into something founders can use. She cut her own workweek from 40 hours to 15 using the same principles she now teaches. Before the tools made it obvious, she was already questioning whether being busy was the same thing as creating value. In this episode, Ashley and Summer go deep on what growth-stage companies can steal from the enterprise playbook — without the bureaucracy, the budget, or the bloat. If you're somewhere between $5M and $20M ARR and your team is either resisting AI, blindly adopting it, or vibe coding strategies they don't have the expertise to execute, this conversation is for you. ---------------------------------------- WHAT YOU'LL LEARN * Why founders who DIY their AI strategy are building yesterday's solution — and the 30-minute rule that tells you when you're already in that trap * What enterprise organizations do to protect their best people during technology transitions — and how a company of 50 can steal the same playbook * The real cost of skipping AI governance before implementation: it's not just a data breach risk, it's a talent retention and brand problem * Why bringing in a shiny new tool without a process is guaranteed to create more chaos, not less — and what to audit in your existing tech stack first * Why every founder needs a business plan that exists for them — not for investors — complete with milestones they actually hold themselves to and a plan for when to cut bait * How Ashley built her audience, her community, and her revenue stream before she ever left her nine to five — and why "build it before you think you need it" is the advice most founders ignore until it's too late * How founders can build a personal brand that exists outside their company — and why documenting in public is both a business development strategy and the record you'll wish you had two years from now * The difference between using AI as a thinking partner and using it to avoid a hard conversation you should be having yourself ---------------------------------------- ABOUT ASHLEY GROSS Ashley Gross is the Founder and CEO of AI Workforce Alliance. She's a keynote speaker, author of The AI Workweek, and has been featured in Forbes. Follow Ashley on LinkedIn [http://linkedin.com/in/theashleygross] Follow Summer on LinkedIn [https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/] ---------------------------------------- Revenue Remix is produced independently and recognized by Feedspot as a Top Revenue Podcast of 2025. ---------------------------------------- #AIStrategy #EnterpriseAI #ChangeManagement #GTMStrategy #B2BSaaS #FounderLedGrowth #RevenueGrowth #AIImplementation #TechStack #PersonalBrand #WorkforceTransformation #GrowthStage #B2BMarketing #SalesStrategy #RevenueOperations

What Every $10M Founder Wishes They'd Caught Sooner

Most founders find out their playbook is broken when revenue stalls. The ones who catch it early — they knew what signals to watch months before the stall hit. In this episode of Revenue Remix, host Summer Poletti is joined by two operators who specialize in exactly this inflection point: the $5M to $10M growth plateau that catches founders off guard, not because they made bad decisions, but because they made good ones that stopped compounding. This is episode one of the Messy Middle series — a multi-part conversation about what breaks, what slows, and what has to change when a B2B company outgrows the playbook that built it. ---------------------------------------- WHAT WE COVER IN THIS EPISODE The early signals that a growth playbook is expiring The first sign is rarely revenue. It shows up as friction — the founder back in every decision, meetings multiplying with no increase in clarity, teams optimizing for activity instead of outcomes. Growth that used to feel energizing starts to feel expensive. Operationally. Emotionally. Culturally. If the founder is asking "why can't people just think like I do" — that is the signal. When hustle becomes the bottleneck At $5M, grit and grind are competitive advantages. At $10M, they are structural liabilities. The founders who navigate this transition well pause long enough to diagnose before they double down. They separate what got them here from what needs to change. They ask: what parts of how we operate no longer scale? Why the founding team problem is always the last thing a founder sees Loyalty to early employees is real and it is earned. But the communication rhythms, decision-making capacity, and operational discipline required at $10M are different from what built the first $5M. The role that got you here is not always the role the business needs next. The company can see it. The founder almost never can — until they zoom out. The go-to-market mistakes that hurt the most and last the longest Two patterns show up in nearly every company that stalls at this stage. First: messaging and positioning that sounds identical to every competitor — built from the inside out, describing what the product does rather than why buyers actually buy. Second: an ICP defined by firmographics instead of triggering events. If you do not know what happened in the 90 days before your best customers bought from you, your targeting is guesswork. The revenue you realize will always be harder than it has to be. Revenue concentration risk — the metric most founders ignore until it's a crisis If your top five customers represent 50% or more of your revenue, you are one cancellation away from a contraction event. At this stage, the middle of the customer base needs to grow. Most founders are not looking at this until it is already a problem. The one question that tells you everything Where is your next $5M to $10M in revenue coming from? If the answer is a blank stare — that is the diagnosis. Not because growth is impossible, but because growth without a known source is not a strategy. It is hope. ---------------------------------------- FOLLOW THE PANELISTS Amirah Raveneau-Bey [https://www.linkedin.com/in/amirahraveneaubey/] Maria Trysla [https://www.linkedin.com/in/mariatrysla/] Summer Poletti [https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/] #GoToMarket #B2BSales #SalesStrategy #GTM #RevenueSystems #FounderGrowth #B2BMarketing #MessyMiddle #StartupGrowth #ScalingStartups #FractionalCRO #RevenueGrowth #GTMStrategy #FounderLedSales #SaaSGrowth

100 Broke Founders vs Elon Musk: The Community Experiment Changing Early-Stage Entrepreneurship

I started this business for fifty dollars a month. Me, ChatGPT, a Wix website, and what was in my brain. AI didn't just lower the barrier to entry — it basically removed it. Antonio Nguyen and Quinn Fukawa are the co-founders of Quant Community and the architects of The 100 Experiment — one of the most ambitious community concepts in the early-stage entrepreneurship space right now. The premise: can 100 scrappy founders build a combined net worth more than Elon's billions, starting from zero? They're at 56 of 100 and building fast. Summer met Antonio and Quinn at TechCon SoCal — caught them mid-hustle, rolling camera and working the room the way only founders who are all in on their mission do. The follow-up conversation made this bonus episode inevitable. This one covers a lot of ground and covers it fast. Antonio and Quinn talk about why they drove six hours from Arizona to San Diego for TechCon — not just for the event, but to meet community members in person for the first time. They break down the simple but powerful principle that early-stage founders have to live by: nothing ever has just one job. The trip wasn't just a conference. It was a community meetup, a content shoot, and a relationship deepening trip all at once. From there the conversation moves into the Arizona tech scene — why Phoenix is becoming one of the most interesting places to build right now, what's driving the influx of entrepreneurs and infrastructure investment, and why the consistent weather and available real estate make it a serious contender for the next wave of data center and energy technology development. Then comes the generational divide on AI that nobody is talking about honestly. LinkedIn is an AI hype machine. Instagram and TikTok tell a completely different story — younger creators and entrepreneurs pushing back hard, using AI as a convenient label for anything they don't trust or don't like. Antonio and Quinn live on Instagram. Their read on where their generation actually stands on AI is more nuanced and more honest than most of what gets published. And underneath all of it is the question that connects every thread in this episode: are we seeing more young entrepreneurs because AI lowered the barrier to entry for everyone, or is this generation choosing entrepreneurship because corporate stopped being a reliable path? The answer is probably both. And the window is open right now in a way it won't be forever. The 100 Experiment is built for founders who are done being entrepreneurs in isolation. If that's you, check it out. Follow Antonio [https://www.linkedin.com/in/antonio-nguyen-253594209/] Follow Quinn [https://www.linkedin.com/in/quinn-fukawa/] Quant on Instagram [https://www.instagram.com/quant_community] Quant on LinkedIn [https://www.linkedin.com/company/quant-community-the-100/people/] Follow Summer [https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/] Recorded in connection with TechCon SoCal. [https://techconglobal.com/techcon-socal-2026/] Subscribe to Revenue Remix on YouTube, Spotify, and Apple Podcasts. #Entrepreneurship #YoungEntrepreneurs #StartupCommunity #TheHundredExperiment #QuantCommunity #AIEntrepreneurship #BarrierToEntry #ArizonaTech #PhoenixStartups #TechConSoCal #RevenueRemix #FounderStory #BuildInPublic #SolopreneurLife #FutureOfWork #GenerationalDivide #ArtificialIntelligence #StartupGrowth #EarlyStageFounders #CommunityBuilding

60% of Your Google Traffic Never Leaves AI — How to Win Anyway

Summer Poletti sits down again with Steve Krull (BeFound Online) and Toni (LandingRabbit) on what's actually happening in B2B buyer discovery right now. Google keeps 60% of clicks inside AI overviews. Buyers are talking to robots instead of visiting websites. Your funnel is broken. Here's what works now. WHAT YOU'LL LEARN * The 60% stat: Google is keeping 60% of clicks inside AI. Buyers never see your website. * The dark funnel: The invisible research phase where buyers decide before they contact sales. * Three languages framework: Analysts, managers, and executives speak different languages. Most companies write for one. * Above/below the line: How buyers jump between discovery and decision now (it's not linear). * Content quotability: How to structure content so LLMs actually recommend you. * MVP website approach: Start minimal. Let behavior guide what you build next. * Why gating content kills you: In the AI age, your best stuff needs to be ungated. * Sales/marketing alignment: It's no longer optional. It's the difference between winning and losing. ---------------------------------------- KEY QUOTES Steve on AI discovery: "60% of Google clicks never leave Google. If your website doesn't show up, you're now on the backend of a robot helping your buyer decide what to buy." Toni on speed: "Product documentation has a one-day shelf life. By the time you write it, it's outdated. That's the challenge: keeping marketing, sales, and your website aligned when everything moves that fast." ---------------------------------------- GUESTS Steve Krull — Founder, BeFound Online. Digital agency for high-consideration B2B brands navigating AI discovery. LinkedIn [https://www.linkedin.com/in/stevekrull/] Toni — Founder, LandingRabbit. Content-to-page platform for founders keeping websites in sync with product velocity. LinkedIn [https://www.linkedin.com/in/tonihopponen/] Catch their last appearance on the show [https://youtu.be/UNRThvdHb8g] Follow Summer on LinkedIn [https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/] ---------------------------------------- ACTION ITEMS (START THIS WEEK) 1. Test your AI visibility. Ask Claude, ChatGPT, Gemini the questions your buyers ask. Log out first. See if you're quoted. See if it's accurate. Track monthly. 2. Pull your last 10 sales calls. What did buyers ask? What language did they use? Get that on your website (FAQ, case study, help doc). 3. Map your three personas. Analyst (execution). Manager (team outcomes). Executive (market/growth). Where's the content gap? #DarkFunnel #AIMarketing #GoToMarket #B2BMarketing #AIDiscovery #ContentStrategy #SalesMarketing #GTM #LLM #BuyerJourney #WebsiteStrategy #MarketingAlignment

The Founder Mindset That Gets You to $5M Is the Same One Keeping You Stuck

The way you've always done it works. Until it doesn't. And by then, you've already lost ground. Bill Stierle has spent 35 years helping founders, CEOs, and executive teams communicate their way through the moments that matter most — scaling inflection points, leadership transitions, organizational conflict, and high-stakes crisis. He's a speaker, consultant, trainer, and author of The Emotional Sobriety Solution. Summer connected with him at TechCon SoCal after seeing his thinking on crisis communication and quickly realized the conversation was going to go much deeper than that. In this bonus episode, Bill breaks down why the mindset that builds a company to $5M is the exact mindset that stalls it at $10M — and what founders have to rewire in order to scale past it. He introduces the concept of the Magic Seven, the executive team structure designed to take a founder from vision to execution without losing the plot, and explains why the CEO's real job is language translation between business units that don't naturally speak to each other. He also gets into the neuroscience behind why change is so hard for leaders — the front brain has 400,000 neuroconnections, the back brain has 4.3 million — and what it practically takes to upgrade your operating beliefs the way you'd update software. The Progressive Insurance and Flo story alone is worth the listen for any founder who thinks their product should sell itself. And yes, the milk on the table story will make you rethink how you talk to your team. And possibly your kids. Connect with Bill Stierle: https://www.billstierle.com [https://www.billstierle.com] Bill on LinkedIn: https://www.linkedin.com/in/bill-stierle-7314181/ [https://www.linkedin.com/in/bill-stierle-7314181/] Recorded in connection with TechCon [https://share.google/HJ6z3MZmRzAAKDpOP]SoCal. Subscribe to Revenue Remix on YouTube, Spotify, and Apple Podcasts. #LeadershipDevelopment #FounderMindset #ScalingBusiness #EmotionalIntelligence #CommunicationStrategy #ExecutiveLeadership #B2BGrowth #RevenueRemix #TechConSoCal #BusinessGrowth #StartupGrowth #GTMStrategy #CrisisCommunication #CEOMindset #NeedsBasedMarketing #TechConSoCal #TechCon #TechConSoCal2026