Rewire Fashion
Can high heels be good for your health? Pietro Allegretti believes they can if you redesign them with cutting-edge tech. ➝ Luxury heels haven’t seen a big functional change for more than 100 years. ➝ Now it might be the time to redefine them as wellness wearables powered by AI, IoT, and tech. Crafted in Florence, designed in Dubai: YU.SH is where heritage meets innovation. ◼︎ In this episode, we unpack: • What can make high heels a medical-grade wearable • Why the shoe industry avoided innovation (and how startups are changing that) • How AI helps personalize experiences • Why wellness tech is moving into fashion • A look inside the tech: 3D-printed insoles, sensors, wireless charging • How this idea could expand to worker shoes, post-surgery recovery, and beyond 🎙️ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 conversations at the intersection of fashion, technology, and culture. __________ ⏱️ Timestamps: 00:00 – Intro 01:02 – Pietro Allegretti & The Story Behind YU.SH 02:18 – How Heels Become Wellness Wearables 03:12 – What’s Inside: 3D-Printed Insoles, NMES, and Sensors 04:45 – Scientific Foundation: Wellness Through Muscle Activation 09:55 – Active vs. Passive Wearables 11:00 – Use Cases for Daily Life - Flying, Sitting, and Fatigue Prevention 12:20 – Shoe Innovation - Origin Story 14:45 – Regular High Heels - Risks to Your Health 18:00 – YU.SH - Customer Journey: Color, Foot Scan, Insole 21:04 – Why Big Brands Don’t Innovate; Luxury & Tech Integration 23:14 – Rewriting the Heel Narrative 27:35 – Brand Collabs + B2B Model 30:14 – Heritage + Innovation: Can Luxury Brands Integrate Tech? 34:15 – Ferragamo Inspiration: Comfort and Beauty as Innovation 36:36 – How to Position Tech in Footwear 39:15 – Q&A 40:43 – Vision 2030 for Wellness Footwear __________ Follow us: → Learn more about Pietro Allegretti: https://www.linkedin.com/in/pietro-allegretti-70326a134 [https://www.linkedin.com/in/pietro-allegretti-70326a134/] YU.SH LinkedIn: https://www.linkedin.com/company/yu-sh [https://www.linkedin.com/company/yu-sh/] YU.SH Instagram: https://www.instagram.com/yu.sh_shoes [https://www.instagram.com/yu.sh_shoes/] YU.SH Website: https://www.yush.ae [https://www.yush.ae/] → Follow us on your favorite platform: Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY [https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY] [https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523]Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin [https://www.youtube.com/@itsdrkarin] Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/ [https://www.linkedin.com/in/karin-lorez/] Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/ [https://www.instagram.com/itsdrkarin/] [https://www.instagram.com/itsdrkarin/]Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin [https://www.tiktok.com/@itsdrkarin] Check Dr. Karin's companies: Law (Web3 and traditional legal services): https://www.lorezlegal.com [https://www.lorezlegal.com/] Crypto compliance: https://www.scalecompliance.com [https://www.scalecompliance.com/] Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com [https://www.fashiontechme.com/]
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