Rewire Fashion
In this episode of Rewire Fashion, I’m joined by Sebastien Borget, co-founder of The Sandbox – one of the world’s leading decentralized gaming platforms where users and brands co-create immersive experiences, own digital assets, and build thriving virtual economies. The Sandbox is part of Animoca Brands, a Hong Kong-based Web3 powerhouse known for developing blockchain games and investing in NFT, GameFi, and metaverse projects globally. From Gucci and Lacoste to Snoop Dogg and Paris Hilton, 400+ brands and creators are using The Sandbox to tell stories, build communities, and redefine ownership. What you’ll learn in this episode: • Why global brands are investing in digital activations • How The Sandbox became a top-3 metaverse platform • The role of gaming in storytelling, loyalty, and cultural relevance • What true digital ownership means for avatars, land, and fashion in Web3 🎙️ Follow for more conversations at the intersection of fashion, technology, and culture. __________ ⏱️ Timestamps: 00:00 – Intro 01:25 – What is The Sandbox 02:34 – Building The Sandbox Metaverse 05:00 – From Gaming to Web3 08:53 – Gaming as Culture: 3.5 Billion Gamers Worldwide 12:48 – Gamification: How Brands Keep Users Engaged 16:33 – Ownership and IP in Web3 22:43 – UGC as Proof of Loyalty, Gamification, and Education 27:37 – Fashion and Storytelling in the Metaverse 30:41 – The Sandbox – Communities and Brand Collaborations 39:39 – Why Some Activations Flop and Others Go Viral 43:40 – Digital legacy and Inheritance 47:54 – Commerce, Exclusivity and Phygital Experiences 51:57 – Advice to Brands and Future Outlook __________ → Follow us: Learn more about Sebastien: Sebastien's LinkedIn: https://www.linkedin.com/in/borgetsebastien/ Sebastien's Instagram: https://www.instagram.com/sebastienborget/ Sebastien's X: https://x.com/borgetsebastienThe Sandbox: LinkedIn: https://www.linkedin.com/company/thesandbox-game/ Instagram: https://www.instagram.com/thesandboxgame/ Website: https://www.sandbox.game/en/ → Follow us on your favorite platform: Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523 Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/ Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/ Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin Check Dr. Karin's companies: Law (Web3 and traditional legal services): https://www.lorezlegal.com/ Crypto compliance: https://www.scalecompliance.com/ Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
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