Ep 42 - Rewiring Leadership: Growing People, Growing Purpose with Sarah Strickler
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What if the greatest leadership strategy isn't about managing people...
...it's about growing yourself?
In this episode of Rewired, Tiffany sits down with Sarah Strickler, co-founder and Chief Community Officer of Grown Rogue, to explore what it really means to cultivate people, culture, and leadership from the inside out.
Together, they discuss why companies can't outgrow their leaders, how trust and ownership become the foundation of healthy organizations, and why creating the right environment matters just as much for people as it does for plants.
Sarah also shares the surprisingly simple practices that keep her grounded through the demands of leading a growing company: breath, movement, journaling, time in nature, and the discipline of returning to the present moment.
Whether you lead an organization, a team, your family, or simply yourself, this conversation is a reminder that sustainable leadership begins long before the boardroom—it begins with how we care for ourselves.
In this episode, you'll discover:
• Why leadership is ultimately about growing people—not just products
• How self-awareness becomes a competitive advantage
• The role trust plays in creating high-performing teams
• Why culture compounds over time
• Simple daily practices that help leaders stay grounded during uncertainty
• What it means to lead with presence instead of pressure
Sarah Strickler is the co-founder and Chief Community Officer of Grown Rogue, a publicly traded, flower-focused cannabis company rooted in Southern Oregon's Rogue Valley. Since co-founding the company in 2016, she has helped scale Grown Rogue into a multi-state organization known for disciplined execution, intentional culture, and craft-quality products. Sarah is passionate about leadership development, community engagement, and creating environments where people feel safe, seen, and empowered to thrive.
Learn more about Sarah and Grown Rogue:
• Grown Rogue [https://www.grownrogue.com/about?utm_source=chatgpt.com]
Recommended reading from Sarah:
• Female Founders: Sarah Strickler on the Five Things You Need to Thrive and Succeed as a Woman Founder (Authority Magazine) [https://medium.com/authority-magazine/female-founders-sarah-strickler-of-grown-rogue-on-the-five-things-you-need-to-thrive-and-succeed-89a8a725210b?utm_source=chatgpt.com]
• How It Started: Sustained Excellence with Sarah Strickler (BudsFeed) [https://budsfeed.com/blogpost/how-it-started-sustained-excellence-with-sarah-strickler-founder-of-grown-1775255747059x359167445702279200]
• What I Want My Kids to Know About Cannabis This Mother's Day (mg Magazine) [https://mgmagazine.com/business-strategy/leadership-management/cannabis-motherhood-stigma-opinion/?utm_source=chatgpt.com]
If this episode resonated with you, please subscribe, leave a review, and share it with someone who's growing—not just a business—but themselves.
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