Performed Authenticity, Brave Brands & Starting Over | KETAKI TANAJI GOLATKAR, GOOD DAY PR | Pt 2
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Visibility without values is just noise.
Ketaki Tanaji Golatkar returns for Part 2 of our conversation on Rooted and Routed — and this time, the lens turns from identity and belonging to the work itself. After 21 years across global communications, diplomacy, and international sport, including heading Global Comms for the International Cricket Council, she has spent the last year mentoring women across 108 countries through career pivots, first-time entrepreneurship, layoffs in midlife, and the quiet work of starting over.
This is Part 2 of a two-part episode.
Listen to Part 1 first if you haven't — Ketaki's journey from Bombay to London to Germany to the UAE, and what 22 years of living between worlds taught her about home, identity, and being a woman of colour in rooms built for white men.
In this episode, we explore:
- Why visibility without values is just noise, and what most personal branding conversations refuse to name
- What "performed authenticity" actually looks like, and why authenticity has become one of the most overused, abused words of our time
- What makes a brand or a leader truly brave, and the cost of taking a stand when the board, the investors, and the markets all say no
- Why virality isn't the goal — resonance is
- The unique challenges BIPOC women face in owning their narratives, and the cultural conditioning that tells South Asian women not to talk about their work
- Why nobody tells a 40-year-old woman who's been laid off to start a business
- Grief, divorce, parenting an aging parent, and what reinvention teaches you that conventional success never can
- What it means to lead a crisis with both soul and structure
- Why so many PR people thrive under pressure, and the hardest thing for a comms specialist to do (turn the spotlight on themselves)
- Imposter syndrome, single life by choice, child-free by choice, and what it looks like to build a business as your own boss after 40
About the guest:
Ketaki Tanaji Golatkar is a global communications leader, personal branding mentor, and the founder of Good Day PR and Strategic Communications. Over 21 years, she has worked across agencies in Bombay and London, led a diplomatic project marking 60 years of Indo-German relations, and spent a decade in sports broadcast and governance — including heading Global Comms and PR for the International Cricket Council. She has mentored women across 108 countries and is based in the UAE.
Follow Ketaki Tanaji Golatkar:
LinkedIn: linkedin.com/in/ketakigolatkar
Instagram: @ketaki.golatkar
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What words has the world taught you to repeat — about authenticity, about success, about visibility — that don't quite hold up close? I'd love to hear your story.
Rooted and Routed is a global mobility and cross-cultural storytelling podcast hosted by Sabiya Pathan Withoeck. New episodes every Sunday.
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