Chopping It Up with Keith Saarloos | The Santa Ynez Valley Stories
There are people who make wine. And then there are people who spend their lives asking questions. This week on Choppin' It Up, Keith sits down with one of the most outspoken, thoughtful, and genuinely curious people in the Santa Barbara County wine industry... Larry Schaffer of Tercero Wines. Before Larry was a winemaker, he was working in the music business. Before that, he was a kid from Los Angeles who didn't grow up around wine at all. Then one day he decided to do something most people never do. He started over. Larry walked away from a successful career, went back to school, moved to the Santa Ynez Valley, and built a wine brand from scratch because he believed life was too short to spend doing something he didn't love. What follows is less of a wine conversation and more of a conversation about life. đˇ Why wine should never make people feel intimidated đ¸ The similarities between music, art, and wine đ¤ Why curiosity keeps people young đĽ Why groupthink is dangerous đą The future of Santa Barbara County wine đď¸ Why the Santa Ynez Valley remains one of the most unique wine regions in the world đŹ Social media, storytelling, hospitality, and the lost art of conversation Most of all, Larry makes a compelling argument for a simple idea: Drink what you like. Like what you like. And stop worrying about what everyone else thinks. This episode is about wine. But it's really about curiosity. And curiosity might just be one of the most important things we lose as adults. Pull up a chair. Bring an opinion. Larry probably has a different one.
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