Scaling Out Loud

The Seven-Eleven in Tokyo That Changed How I Think About My Photo Booth Business

I just got back from two weeks in Japan and I am still not over it. Honestly, Asia was never really on my radar. Not because I didn't want to go, but because the flight is like 20-something hours and it just never felt urgent. But my friend Mir, who owns South Beach Photo Booth Company, got married in Kyoto and invited us. And I am not someone who turns down a wedding in Japan, so off I went. I brought a journal. No real plans. No expectations. Just an intention to let myself be inspired. And wow, did that deliver. Because somewhere between the Seven-Eleven egg sandwiches, the photo booths I dragged everyone to try, and a receipt handed to me with two hands and a bow for a four dollar purchase, something clicked. Luxury is not what's in your package. It's how you make people feel. And Japan showed me that better than anything I've experienced in over a decade of running events. This episode is me unpacking what I saw, what it made me realize about our industry, and the specific zero-cost things I'm bringing back into my own business starting at the very next event we do. In this episode you'll learn: * Why the "what do I put in a luxury package" question is the wrong question entirely * What high-end wedding clients with $150,000 to $200,000 budgets actually expect from their vendors * The two-hands print handoff I'm testing at our next event and why I think it matters more than it sounds * How to train your booth attendants to be the best part of the guest experience, not just the person running the machine * Why early setup, response time, and how your team is dressed are non-negotiables at the premium level * What a cashier at an H&M in Tokyo taught me about scripted, trainable service * Why consistency across every single touchpoint is the thing that actually builds a premium brand Resources Mentioned: * Photo Booth Mastery Hub: https://bit.ly/POD-Hub [https://bit.ly/POD-Hub] * Instagram: https://www.instagram.com/photoboothmastery [https://www.instagram.com/photoboothmastery] Your Next Steps: * Work with Me: https://bit.ly/POD-Site2 [https://bit.ly/POD-Site2] * Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub [https://bit.ly/POD-Hub] * Connect on Social: https://www.instagram.com/photoboothmastery [https://www.instagram.com/photoboothmastery]

The Real Competitive Advantage in the Photo Booth Industry

The future of the photo booth industry isn't in your next gear purchase. It's you. I bought my first photo booth over 11 years ago from Photo Booth Supply Co. Charged $9,000 USD to my parents' emergency American Express card without telling them. I had a vision. Got back to Ottawa and realized everyone had the same booth in a different shell. That was the moment I understood that the gear was never going to be the differentiator. And figuring out what actually was took us to six figures in year one and kept us scaling from there. This episode is a live keynote I delivered at a major industry conference. I'm talking trends, technology, emotion, nostalgia, and the one thing nobody on the trade show floor is selling: your perspective.   Here's what we get into: * Why equipment will never be your competitive advantage and what actually is * How nostalgia and emotion are driving the biggest trends in experiential events right now including trading cards, lenticular prints, and vintage photo strips * Why millennials have the majority of buying power and what that means for how you build your activations * What "creative partner" actually means versus being a commodity and the shift that changes how clients see you * How I went from "I hate photo booths" to building a 7-figure business around them * Why AI, enclosed booths, glam bots, and draw-me bots are all exciting but none of them are the point * Why your unique background, culture, and childhood is your greatest differentiator in this industry * The one question you should be asking yourself every time you look at new technology   Resources Mentioned: * LA Photo Party (lenticular prints): https://www.laphotoparty.com [https://www.laphotoparty.com] * Photo Booth Supply Co.: https://www.photoboothsupplyco.com [https://www.photoboothsupplyco.com] * Cabina, Nova, Pasa enclosed booths: available at major industry expos   Your Next Steps: * Work with Me: https://bit.ly/POD-Site2 [https://bit.ly/POD-Site2] * Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub [https://bit.ly/POD-Hub] * Connect on Social: https://www.instagram.com/photoboothmastery [https://www.instagram.com/photoboothmastery]

More Events isn't the Goal. Profit Is.

In 2022, we ran over 500 events, crossed seven figures in revenue, and I sat in my kitchen at the end of that year looking at the numbers, looking at the calendar, and wondering how my body got this tired. I had built something I was proud of. And the cost of running it that hard was catching up with all of us. That year changed how I think about growth. Because somewhere along the way, I had convinced myself that a packed calendar was proof the business was working. It took almost breaking my team to realize it wasn't. This episode is about the math, the mindset shift, and the actual moves I made after that. In 2025, we ran 100 fewer events than we did in 2023, and made 25% more revenue. That's not a lucky season. That's a decision. And in this episode, I walk through exactly how it works and what it takes to get there. If your calendar is full but something still feels off, this one's for you. What you'll learn in this episode: * Why event count is a vanity metric and what number actually tells you how your business is doing * The three questions to ask about every event on last year's calendar * What cutting the bottom 20% of your business actually means and how to do it without panicking * Why a price increase is a campaign, not an email — and the exact phases of how to run one * What moving up the market looks like in a real photo booth business, for both weddings and corporate * The emotional side of doing less — and why the fear that shows up isn't telling you the truth * Three specific things to do this week to start shifting the trajectory Resources mentioned: * Free profit calculator: https://photoboothmastery.catalinabloch.com/2026-profit-calc [https://photoboothmastery.catalinabloch.com/2026-profit-calc] * Instagram: https://www.instagram.com/photoboothmastery [https://www.instagram.com/photoboothmastery] Your Next Steps: * Work with Me: https://bit.ly/POD-Site2 [https://bit.ly/POD-Site2] * Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub [https://bit.ly/POD-Hub] * Connect on Social: https://www.instagram.com/photoboothmastery [https://www.instagram.com/photoboothmastery]

The One Activation at Coachella Already Sending Us Phone Calls

Do you know what your clients are going to be asking for six months from now?   I do. And it started with me sending my friend Zach to run around Coachella with one job: grab samples from every photo and video activation he could find.   Here's why this matters. Whatever big brands are spending their experiential marketing budgets on at festivals like Coachella is exactly what's going to show up in your clients' requests next year. Every time. And this year had some genuinely impressive stuff, some head-scratchers, and one activation that is already generating phone calls to my business right now.   In this episode I'm walking through every activation Zach captured, breaking down what worked, what missed, and what you need to start paying attention to. From overhead look-down booths to lenticular prints to branded key chain stations, this is your trend report for the year ahead.   What you'll learn in this episode: * Why Coca-Cola had the most underwhelming activation at Coachella and what it teaches you about output quality * How two brands used the exact same look-down booth concept and got completely different results * What made White Claw's enclosed overhead booth one of the best executions of the day * The one activation already generating real phone calls for my business (and why your existing equipment can probably do it) * Why lenticular prints are not slowing down and how Pinterest used them at their activation * How Miniverse built a set that made people feel like they were stepping into a miniature world * Why tangible outputs are where the photo booth industry is heading * How your DSLR booth can offer far more than you think without buying anything new * Why corporate is the next massive wave for photo booth businesses and why now is the time to get ready   Resources Mentioned: * LA Photo Party (for lenticular printing): https://www.laphotobooth.com [https://www.laphotobooth.com] * Photo Booth Mastery Hub: https://bit.ly/POD-Hub [https://bit.ly/POD-Hub]   Your Next Steps: * Work with Me: https://bit.ly/POD-Site2 [https://bit.ly/POD-Site2] * Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub [https://bit.ly/POD-Hub] * Connect on Social: https://www.instagram.com/photoboothmastery [https://www.instagram.com/photoboothmastery]

How Free Events Can Grow Your Photo Booth Business Fast

You've been thinking about free events all wrong. What if I told you that one single free event,  one where you spent maybe $500-$1500 on setup and staff, could bring you millions of dollars in revenue over the next decade? Because that's exactly what happened to me. If you're stuck on marketing, struggling to find consistent leads, trying to raise your prices, or desperately wanting to break into corporate but have no idea where to start, this episode is going to flip the script on everything you think you know about "working for free." This episode is a recording of a live keynote talk I gave at at PBX (Photo Booth Expo), where I walked attendees through my entire Photo Booth Lead Generation Blueprint framework, the same strategy my team has used for 10 years across both of my brands, MDRN Activations and MDRN Photobooth Co. Spoiler: it's not about giving your services away. It's about paying your best marketer, yourself, to get in front of exactly the right people, at exactly the right events. The first event I ever did using this method was a local networking lunch called Ladies Who Lunch. One booth. One afternoon. And from that single event, we landed two of our biggest corporate clients. Clients who have collectively brought us millions of dollars in revenue over 10 years. And we still work with them today. That's the power of this system when you do it right.   What you'll learn in this episode: * Why "free events" aren't really free, and the exact mindset shift that changes everything * How to define your target market so specifically that your marketing basically writes itself * The key questions I ask before agreeing to sponsor ANY event * Why ticket price is one of the most important filters when evaluating an event, and the number I never go below * The difference between targeting wedding planners, venues, and direct couples, and why the sales conversation is completely different for each * How to structure your offer so it feels mutually beneficial but clearly positions YOUR value * Why showing up with your B-game to a free event is worse than not showing up at all * The art of the follow-up, and why most people quit way too early * The "three choices" psychology trick that increases your booking rate * What I'd do differently if I were just starting out today   Mentioned Resources: * Photobooth Supply Co. * NACE (National Association for Catering and Events)  * Meeting Professionals International   Your Next Steps: * Work with Me: https://bit.ly/POD-Site2 * Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub * Connect on Social: https://www.instagram.com/photoboothmastery