If We Had to Start Over Tomorrow, Here's What We'd Do First

Is Your Agency Going to Survive the AI Shift? Here's What You Need to Do

AI is already reshaping what digital marketing agencies do, how they deliver, and who they need on their team. In this episode of Scaling Together, Josh and Yesenia break down what agency owners are getting wrong about AI, where it is already replacing real agency work, and how to bring your team along without losing momentum or morale. They also get practical, sharing how AI is being used inside their own agency today and the one simple thing every agency can do right now to start getting their whole team on the same playing field. Timestamps: * 0:00 – Intro clip: The fear and the opportunity * 0:45 – Welcome and episode overview * 1:25 – What agency owners are misunderstanding about AI * 2:28 – The human element AI will not replace * 3:52 – The fear around AI and why it is overblown * 4:16 – What a PE firm's research says about local digital marketing * 5:47 – Agencies that adapt vs. agencies that wait * 6:35 – Where AI is being used incorrectly right now * 7:53 – How long to obsess over AI before handing it off * 9:24 – Empowering the whole team, not just the founder * 9:55 – How AI is already replacing agency work * 13:19 – How they use AI internally at Plumbing and HVAC SEO * 16:07 – How to introduce AI without team resistance * 18:45 – Turning AI adoption into a team opportunity * 20:25 – One simple AI implementation to start today * 21:18 – Closing thoughts

Why Hitting $1M Is Not the Finish Line

Most agency owners think reaching seven figures means the hard part is over. But the bottlenecks between $1M and $10M are just as real, they just look different. In this episode of Scaling Together, we get into the churn problem that sneaks up on growing agencies, how decision making has to evolve at scale, what true leadership accountability looks like, and how to build a team that can actually carry you to eight figures. They also share what they are seeing with AI taking a real seat at the leadership table in the agencies that are ahead of the curve. Timestamps: * 0:00 – Intro: The churn problem that sneaks up on you * 0:37 – Welcome and episode overview * 1:04 – Why agencies plateau at one to three million * 2:03 – The churn math every agency owner needs to know * 3:01 – The levers to push through the plateau * 3:43 – Three revenue movers regardless of size * 5:16 – Top three moves to improve retention * 6:21 – Decision making at scale * 7:04 – Leadership accountability between seven and eight figures * 9:12 – When a leader is no longer the right fit * 10:28 – The promotion mistake agencies keep making * 13:35 – How metrics shift as you grow * 15:15 – What a strong team looks like at $5M plus * 16:38 – AI taking a seat at the leadership table * 18:30 – Closing thoughts

The Agency Plateau Nobody Warns You About, And How To Escape It

Most agency owners hit $30K to $50K/month and stop growing. Not because they're lazy, but because they're caught in the wrong patterns. In this episode, Josh and Yesenia break down the mindset traps, delayed decisions, and operational habits keeping digital marketing agencies stuck, and what the ones who break through actually do differently. From letting go of fulfillment to embracing AI at every level of your team, this one is packed with hard-won perspective from over 500 agencies. Books referenced: Secrets of the Millionaire Mind (T. Harv Eker) / The E-Myth Revisited (Michael E. Gerber) / The Goal (Eliyahu M. Goldratt and Jeff Cox) Timestamps: * 0:00 – Intro: The $30K to $100K plateau * 0:53 – Patterns that keep you busy but not growing * 1:30 – Doing vs. delegating * 2:30 – The missing focus on sales and business development * 3:00 – Mindset shifts that unlock the next level * 4:17 – Identity, trust, and why letting go is hard * 5:47 – Why the expensive leadership hire pays for itself * 6:23 – The "invisible thermometer" concept * 7:30 – Why getting in uncomfortable rooms changes everything * 7:47 – Decisions agency owners delay too long * 8:33 – How AI is making founders the bottleneck again * 9:37 – Training your whole team on AI * 10:32 – Getting the founder out of fulfillment * 11:22 – Becoming an AI growth partner * 12:37 – The fastest move to break a plateau today * 13:47 – The 3 revenue levers every agency owner must know * 15:00 – Closing thoughts

If We Had to Start Over Tomorrow, Here's What We'd Do First

If We Had to Start Over Tomorrow, Here's What We'd Do First | Scaling Together PodcastWhat would you do if you had to rebuild your agency from scratch today?No audience.No referrals.No momentum.Just your experience and a fresh start.In this episode of the Scaling Together Podcast, Josh and Yesenia Nelson break down the exact steps they would take if they had to start over in today’s market. From niching down and landing clients to leveraging AI and building systems that create real freedom, this episode is packed with practical lessons for agency owners who want to scale smarter.Whether you're trying to get to your first $10K/month or build a true seven-figure agency, this conversation will help you focus on what actually matters.⏱️ Timestamps00:00 – Intro01:42 – What we’d focus on first if we started over05:18 – The biggest mistakes agency owners make early on09:47 – Why niching down changes everything14:36 – The fastest way to start landing better clients19:12 – Building authority instead of chasing prospects24:05 – What AI changes for agencies in 202629:41 – Systems vs hustle34:27 – The key to long-term client retention39:18 – Building an agency that creates freedom44:02 – Final advice for agency owners rebuilding todaySubscribe for more episodes on scaling your agency, increasing retention, building systems, and creating real freedom through your business.🌐 Learn more about Seven Figure Agency:https://www.sevenfigureagency.com

How To Build a Team That Actually Scales Your Agency

In this episode of the Scaling Together Podcast, we dive deep into one of the most challenging aspects of growing an agency: hiring, firing, and team leadership. We share the exact moment we realized our business was real, the 5 crucial things most agencies miss during the interview process, and why keeping a "B-player" around too long is costing you more than you think. What You'll Learn: •The 5 things we look for in every interview (that most people miss). •How to spot red flags and trust your gut before making a bad hire. •Why hiring someone just like you might be a disaster for your agency. •How to handle culture misfits and why "firing fast" is real. •The difference between A, B, and C players, and how to handle the tricky "B players." •Two massive hiring truths we wish we knew 10 years ago. If you're an agency owner struggling to build a team, dealing with a bad hire, or trying to figure out how to hire future leaders, this episode is packed with actionable advice. Timestamps (00:00 ) - Introduction: Hiring, Team Leadership, & Growing the Organization (01:13) - The First Hire That Changed the Trajectory of Our Business (02:05) - 5 Things Most Agencies Miss When Interviewing Candidates (03:39) - Trusting Your Gut & Spotting Red Flags Early (04:56) - A Hire That Looked Perfect on Paper But Was a Disaster (06:56) - How to Handle a Team Member Who Isn't a Culture Fit (08:58) - Setting Expectations on Core Values Before Hiring (10:39) - How Long is Too Long to Keep a Bad Hire? (11:45) - Dealing with A, B, and C Players (The "B Player" Trap) (13:17) - Two Hiring Truths We Wish We Knew 10 Years Ago (15:00) - Final Thoughts & Wrap Up