iGaming World: Day to Day

EP524: Can Brazil’s Betting Payments Handle the World Cup Boom?

In this exclusive interview from the SiGMA Americas 2026 Media Zone, Leonardo Baptista discusses how Brazil’s regulated gaming market is reshaping digital payments across Latin America. From handling massive transaction spikes during major football events to the future of Pix, crypto integration, biometric onboarding, and blockchain-powered wallets, Baptista shares Pay4Fun’s vision for scaling secure and frictionless payment solutions. He also explores the challenges of regulation, political uncertainty, and market consolidation, while explaining why Brazil could become one of the world’s largest regulated betting markets within the next five years. Guest: Leonardo Baptista, CEO Connect with the iGaming community: https://linktr.ee/sigmaworld

EP523: Melbet Wins Best Affiliate Program 2026

Melbet claims the Best Affiliate Program of 2026! Join SiGMA News writer Carolina Vallejo as she interviews Melbet to uncover the strategy behind 15 years of affiliate excellence. Discover how Melbet drives partner loyalty, grows together with affiliates, and plans to expand into new markets in 2026-2027. Whether you’re an operator, affiliate, or industry observer, gain exclusive insights on what it takes to lead the affiliate space and deliver results that matter. Don’t miss this inside look at Melbet’s award-winning approach in the Latin American market. Connect with the iGaming community: https://linktr.ee/sigmaworld

EP522: Inside BetBoom: Award-Winning E-Sports Strategies

BetBoom has claimed the spotlight as the Best E-Sports Operator of 2026! Join SiGMA News reporter Carolina Vallejo as she dives into what sets BetBoom apart in the fiercely competitive world of e-sports. From pioneering strategies to a dedicated team and innovative approaches, BetBoom shares the secrets behind their award-winning performance. Learn how they balance fan engagement, partnerships, and cutting-edge e-sports offerings to deliver unparalleled experiences. Whether you’re a professional gamer, operator, or industry enthusiast, discover what drives one of the fastest-growing e-sports operators in Latin America. Connect with the iGaming community: https://linktr.ee/sigmaworld

EP521: Latin America Betting Trends Uncovered

Step inside the rapidly evolving world of sports betting in Brazil. In this exclusive SiGMA News interview, Amir Somoggi, Managing Director at Sports Value, shares how the explosive growth of sports betting is reshaping sponsorship strategies, marketing approaches, and fan engagement in Brazilian football. From the rise of digital activation to data-driven sponsorships and leveraging fan insights, discover how operators, clubs, and affiliates are navigating this booming market. Don’t miss these insights into the future of sports marketing and betting partnerships, brought to you by Cubeia, your window into the cutting-edge gaming industry. Reporter: Felipe Pessota, Reporter, SiGMA News Guest Name: Amir Somoggi, Managing Director, Sports ValueConnect with the iGamingcommunity: https://linktr.ee/sigmaworld

EP520: How did First become a global sportsbook powerhouse?

In this in-depth interview with SiGMA, Tom Light, Founder and CEO of First, breaks down how the company scaled from zero to becoming the fastest-growing sportsbook engine globally. From data-driven decision-making and tier-one product philosophy to speed, scalability, and emerging market dominance, Tom shares unfiltered insights on what legacy providers get wrong and how First is changing the game. The conversation also dives into Brazil, Mexico, innovation gaps in iGaming, leadership culture and why product always beats politics. Guest Tom Light Connect with the iGaming community: https://linktr.ee/sigmaworld