SM Underground
This episode’s topic is the future of media, and we discuss the new revenue models at play in the industry, the evolution of journalism and content creation industries, and the emerging tech making this shift possible. Startmate Principal Lauren Capelin [https://twitter.com/laurenjcapelin] is your host, and she's joined in the studio by Brad Esposito [https://twitter.com/bradesposito], Zara Seidler [https://twitter.com/zaraseidler1] and Chris Wirasinha [https://www.linkedin.com/in/chris-wirasinha-a26bab16/]. Brad is Head of Editorial at Vice Australia and New Zealand. An editor, writer, presenter, and strategist, Brad was part of the founding team that brought BuzzFeed to Australia, before spending time at startup Eucalyptus as Director of Content. He is also the host and creator of the interview newsletter Very Fine Day. Zara is a former government relations and political advisor turned content creator as the founder of The Daily Aus, an Instagram-based digestible news organisation that keeps Millennials and Gen Z informed on the issues of the day. Chris co-founded Pedestrian Group when he was just 21. Over 14 years, Pedestrian grew from two people working out of a bedroom to a $100m valuation and staff of 100. After selling Pedestrian to Nine Entertainment and exiting the business in 2019, Chris has gone on to launch Linkby, an adtech platform enabling pay-per-click editorial coverage for emerging d2c brands.
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