Smart Med Spa Marketing Podcast

How to Build a Seven-Figure Med Spa Without Burnout | Jodi Mehlenbacher

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith welcomes Jodi Melenbacher, founder and CEO of Thrive Wellness MedSpa. With a background in cardiothoracic nursing and over a decade in aesthetics, Jodi shares how she built a thriving med spa from scratch, starting with a wooden chair and no outside investment. Jodi unpacks the practical systems that led to seven-figure revenue on a three-day workweek, including how she leverages cross-selling, patient trust, and a highly trained team to maximize every appointment. She dives into her budget-friendly marketing playbook, including a referral program, monthly specials, and even how she turned GroupOn into a growth tool. You’ll also hear her advice on avoiding the trap of over-expansion, managing follow-ups without clogging your calendar, and why continuous education is non-negotiable. Whether you're a new owner or an experienced injector, this episode is packed with valuable insights to help you grow smarter, not just bigger. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital [https://www.instagram.com/try.crush.digital/] @matt.from.crush [https://www.instagram.com/matt.from.crush/]

How Hosting Events Can Help Grow Your Med Spa | Marnie Gambit

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Marnie Gambit, Director of Marketing and Aesthetics at Infusion Care in Las Vegas. With a background in film production and visual merchandising, Marnie shares how her storytelling expertise has influenced her innovative approach to branding and marketing in the med spa industry. She discusses the importance of crafting a Unique Value Proposition (UVP) that truly differentiates your business, why social media isn’t always the answer, and how hosting events led to a 1400% growth in six months. Marnie also dives into the power of patient connection, how her team leverages creative strategies inspired by pop culture trends, and why med spas must focus on their strengths to scale effectively. Tune in to learn practical marketing insights, how to measure the right KPIs for success, and the biggest trends shaping the future of wellness and aesthetics. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital [https://www.instagram.com/try.crush.digital/] @matt.from.crush [https://www.instagram.com/matt.from.crush/]

How to Scale Your Med Spa & Maximize Recurring Revenue | John Bergano

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with John Bergano, founder and CEO of Aesthetics Card. John shares his journey from luxury hospitality to becoming a key consultant in the medical aesthetics industry. He discusses the challenges med spa owners face in securing funding, building business credit, and managing cash flow. John introduces Aesthetics Card as a tailored financial solution for med spas, highlighting its benefits over traditional banking products. He also emphasizes the importance of smart marketing investments, avoiding costly agency fees, and preparing for a successful exit strategy. As a partner with TrepAdvisors, John helps med spa owners navigate mergers and acquisitions, ensuring they maximize their valuation and secure the best possible deal when selling their business. Tune in for expert insights on financing, scaling, and positioning your med spa for long-term success—whether you're looking to grow, streamline operations, or prepare for an eventual sale. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital [https://www.instagram.com/try.crush.digital/] @matt.from.crush [https://www.instagram.com/matt.from.crush/]

Building Client Trust & Retention in the Aesthetics Industry | Izabelle Suzano

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Izabelle Suzano, practice manager of Moksha Aesthetics in Potomac, Maryland. Izabelle shares her journey from studying law in Brazil to becoming a leader in the med spa industry, highlighting how problem-solving and adaptability helped her succeed. She discusses the biggest challenges in running a med spa, from managing staff to ensuring smooth daily operations. The conversation also dives into industry trends, including the growing demand for natural aesthetic treatments. Izabelle explains how personalized consultations and tailored beauty plans help clients achieve their goals and how offering payment plans like Cherry increases accessibility and boosts revenue. Whether you're a med spa owner, manager, or provider, this episode is packed with practical insights on leadership, client retention, and optimizing operations for success. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital [https://www.instagram.com/try.crush.digital/] @matt.from.crush [https://www.instagram.com/matt.from.crush/]

Revolutionizing Med Spas: Cloud MedSpas Insights | Ignacio Fanlo

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Ignacio "Iggy" Fanlo, founder of VanSanity and Cloud MedSpas. Iggy shares his entrepreneurial journey, rooted in identifying the customer loyalty dynamics of medical aesthetics, and how this led to the creation of his innovative med spa rental model. They explore how Cloud MedSpas empower medical professionals to run independent businesses with flexibility and reduced overhead costs. Iggy emphasizes the critical role of marketing over training in building a successful med spa business. Key takeaways include the importance of client retention, the advantages of hourly rental spaces, and debunking misconceptions about new industry models. Iggy’s forward-thinking approach demonstrates how collaboration and adaptability can drive success for med spa providers and landlords alike. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital [https://www.instagram.com/try.crush.digital/] @matt.from.crush [https://www.instagram.com/matt.from.crush/]