South Carolina REALTORS® Legal Podcast

South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS®

56 min · 29 de oct de 2025
Portada del episodio South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS®

Descripción

Join SCR's Chief Legal Officer, Byron King as he sits down with Chloe Hecht, Senior Counsel and staff liaison for the Legal Action Committee at the National Association of REALTORS® (NAR).This essential legal podcast covers key topics to protect your business and avoid costly mistakes:• REALTOR® Trademark Rules: Learn how to properly use the billion-dollar REALTOR® brand to avoid "sunk costs" on marketing materials like signs and business cards. Chloe provides easy-to-remember rules on contextual use, proper formatting, and why you shouldn't use adjectives or geography with the trademark.• Domain Names and Social Media: Get tips on safely using the REALTOR® trademark in your domain name and social media handles.• Copyright Pitfalls: Understand the dangers of misusing copyrighted materials like professional photos and music in your marketing, which can lead to legal letters and expensive fines.• Artificial Intelligence (AI): Learn about the risks of using generative AI in your marketing, especially regarding confidentiality and making sure the language you use is accurate and compliant.• Tips for Brokers: Chloe also discusses the importance of a social media policy to educate licensees and protect your brokerage from ethics complaints and lawsuits.

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Portada del episodio South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS®

South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS®

Join SCR's Chief Legal Officer, Byron King as he sits down with Chloe Hecht, Senior Counsel and staff liaison for the Legal Action Committee at the National Association of REALTORS® (NAR).This essential legal podcast covers key topics to protect your business and avoid costly mistakes:• REALTOR® Trademark Rules: Learn how to properly use the billion-dollar REALTOR® brand to avoid "sunk costs" on marketing materials like signs and business cards. Chloe provides easy-to-remember rules on contextual use, proper formatting, and why you shouldn't use adjectives or geography with the trademark.• Domain Names and Social Media: Get tips on safely using the REALTOR® trademark in your domain name and social media handles.• Copyright Pitfalls: Understand the dangers of misusing copyrighted materials like professional photos and music in your marketing, which can lead to legal letters and expensive fines.• Artificial Intelligence (AI): Learn about the risks of using generative AI in your marketing, especially regarding confidentiality and making sure the language you use is accurate and compliant.• Tips for Brokers: Chloe also discusses the importance of a social media policy to educate licensees and protect your brokerage from ethics complaints and lawsuits.

29 de oct de 202556 min