How Telecom-Grade AI Personalization Can Solve Streaming Retention with Hemant Soni, AI Architect

How the Home Screen Became the Most Valuable Real Estate in Streaming with Looper Insights CEO, Lucas Bertrand

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with Lucas Bertrand [https://www.linkedin.com/in/lucas-bertrand-14782a/], CEO of Looper Insights [https://looperinsights.com/], to break down what Looper's Q1 Media Placement Value ($MPV) data reveals about how connected TV home screens are being used — and misused — heading into the biggest sports quarter in recent memory. Recorded the day the FIFA World Cup kicked off, the conversation pairs directly with the Preston Smalley/Roku episode released earlier that week. The CTV Home Screen The Arbitrage of Streaming  Looper's $MPV metric assigns a dollar value to placements across Roku, Fire TV, Samsung, Xfinity, and others — factoring in local CPM rates, device footprint, and engagement. The result is a comparable framework that lets streamers, advertisers, and platforms understand what a homepage placement is actually worth before they negotiate for it. * 4:06 – What $MPV is and the three variables that drive it: CPM, device count, and engagement * 5:59 – Why Roku's 100M device footprint makes its homepage one of the most valuable digital surfaces in media * 6:49 – The home screen as one of the most valuable websites in the world The Winter Olympics Set the Template. The World Cup Is the Stress Test.  Roku's Milan-Cortina Winter Olympics hub generated $36M in $MPV in Q1 — one of the first major hub executions on the platform and a proof of concept for what coherent sports signposting can do. With the World Cup now live across half a dozen broadcasters, multiple languages, and fragmented rights windows, the question is whether that template scales. * 14:11 – How the Milan-Cortina Winter Olympics hub performed in Q1 $MPV data * 15:43 – Why the Olympics hub is a model for Peacock, Roku, and other OEMs to build on * 16:07 – World Cup fragmentation: Telemundo, YouTube first-ten-minutes windows, and the signposting problem Live Sports Errors Are Already Appearing in the World Cup Data.  Looper monitors CTV interfaces in real time and is already surfacing errors to partners in the early days of the tournament — wrong match times, missing delay notifications, outdated location data. When a game gets rained off and every platform needs to update simultaneously, the gap between what's on screen and what's actually happening becomes a real fan experience problem. * 17:18 – How Looper monitors live event signposting in real time * 18:02 – The types of errors already appearing in World Cup data: times, locations, delays * 19:09 – Why "it's available everywhere" is sometimes no answer at all Q2 $MPV report expected mid-July. We'll have Lucas back to break it down when it drops. Connect with Lucas Bertrand on LinkedIn [https://www.linkedin.com/in/lucas-bertrand-14782a/] · Looper Insights [https://looperinsights.com/] Support the show [https://www.buzzsprout.com/2512452/support]

How to Build a $22B Home Screen with Roku VP of Viewer Product, Preston Smalley

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with Preston Smalley [https://www.linkedin.com/in/prestonsmalley/], VP of Viewer Product at Roku [https://www.roku.com/], unpacking the first new Roku home screen in a decade — how it was designed for 100 million+ households, what the hub methodology means for sports fragmentation, and why "delight" isn't just a brand word at Roku. It's a measured KPI. 82% of streaming viewers want you to read their mind  Roku built a home screen with a billion possible configurations to get closer to doing exactly that — and they're measuring whether it's working. Preston breaks down how Roku balances personalization with customization, why quick access felt "wrong" to users at first and indispensable a week later, and how a fictional city on your screensaver became one of the platform's most measurable loyalty drivers. * 1:51 – Designing for 100M+ households: how surveys, diary studies, and a billion possible configurations shaped the new home screen * 4:42 – What "personalization" actually means: familiar content, adjacent discovery, trending signals, and human curators working together * 6:55 – AI in practice: how Roku layers large language models on top of its proprietary TV-specific models — and why general AI alone doesn't know what episode just dropped * 8:36 – The diary study insight: why users hated quick access on day one and couldn't live without it a week later Sports on streaming is more fragmented than cable ever was Roku's answer isn't aggregation — it's destination design. Preston explains how the Roku hub methodology works: one place for a fan to find their league, their team, their game — and the app they need to stream it, or free highlights if they don't have it. The NHL hub just launched. All four major leagues are now covered. World Cup planning is underway. * 11:38 – The hub methodology: why sports fragmentation is a discovery problem, not a rights problem * 13:25 – World Cup and the Olympics playbook: medal counts, bracket tracking, and what "cultural moment" infrastructure looks like on a home screen * 14:37 – The global Roku business: #1 in the US, Mexico, and Canada — and why free live TV and antenna-blending are the growth story in Brazil Why Roku City is a screensaver It's also a brand platform, a live event venue, a trivia game host, and one of Roku's top two sources of measured user delight. * 16:55 – Roku City as loyalty infrastructure: IP partnerships, live events, Roku Dash, and why users don't experience it as advertising * 17:52 – How Roku actually measures delight — and what it has to do with finding a show you didn't know you liked Connect with Preston Smalley on LinkedIn [https://www.linkedin.com/in/prestonsmalley/] Learn more about Roku [https://www.roku.com/]at roku.com For more on how Roku is monetizing the home screen as a media property, read our full breakdown of the $MPV methodology from Looper Insights here. [https://www.stateofstreaming.com/articles/the-streaming-shelf-looper-insights-report] Support the show [https://www.buzzsprout.com/2512452/support]

How Telecom-Grade AI Personalization Can Solve Streaming Retention with Hemant Soni, AI Architect

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] The conversation is a companion to Hemant's recent piece on AI personalization at scale [https://www.stateofstreaming.com/articles/hemant-soni-ai-personalization-at-scale]. Hemant Soni [https://www.linkedin.com/in/hemantsoniatlanta/], AI Architect and SOS. contributor, joins Tim Rowe [https://www.linkedin.com/in/troweactual/] to unpack what streaming platforms can learn from the infrastructure telecom companies built under survival pressure — and how to start applying it now.  On Combatting Churn Streaming platforms collect mountains of behavioral data — what you watch, what you skip, when you disengage — and respond days or weeks later with a generic retention email. By then, the subscriber has already left. The model that actually works isn't coming from Netflix or Spotify. It's coming from telecom. * 1:32 – About how telecom is mastering personalization — and why it matters for streaming * 3:05 – T-Mobile's customer decision hub: processing 140M+ subscriber signals in under 200 milliseconds * 5:33 – Comcast's convergence advantage: telecom-grade AI infrastructure applied directly to Peacock's 32M broadband customers Why "Feeling Understood" Matters Most The shift Hemant describes — from responding after a customer cancels to predicting intent before they act — is the key unlock. Customers don't feel retained. They feel understood. That's the difference between a churn intervention and a relationship. * 6:08 – What Comcast is actually deploying: not experiments, proven telecom intelligence * 7:32 – The four pillars of AI personalization and what each one means for a streaming operator * 11:17 – Where to start: a practical framework for media companies beginning the AI journey Get Hemant's 90-day Fast Start Framework  Start with personalization. It's the highest ROI use case, and once you show impact there, scaling AI gets easier everywhere else. Hemant closes with the most actionable thing in the episode — month one: identify use cases and clean your data. Month two: build and test AI models at small scale. Month three: optimize and scale what worked. * 12:42 – Building a unified data foundation: what to connect, clean, and make reusable * 13:56 – Why personalization is the highest ROI AI use case * 14:30 – Language barriers, content hypergrowth, and what AI-enabled localization actually unlocks Connect with Hemant Soni on LinkedIn [https://www.linkedin.com/in/hemantsoniatlanta/] and read his full article here [https://www.stateofstreaming.com/articles/hemant-soni-ai-personalization-at-scale]. Support the show [https://www.buzzsprout.com/2512452/support]

The Ad Tech Middle with First Party Capital General Partners Kevin Flood, Rich Ashton, and Ciarán O'Kane

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Bonus Episode: Tim Rowe on the FPC Podcast — Open Infrastructure, Closed Loops, and the Ad Tech Middle Tim joins Kevin Flood [https://www.linkedin.com/in/knflood/], Rich Ashton [https://www.linkedin.com/in/rich-ashton-fpc/], and Ciarán O'Kane [https://www.linkedin.com/in/cpokane/] — General Partners at First Party Capital [https://firstpartycapital.com/] — for a conversation on their investment thesis and what it reveals about where streaming advertising infrastructure is actually heading. FPC crossed State of Streaming's radar when their corporate innovation model announcement landed the same week as a notable product update from The Trade Desk. What followed was a conversation worth sharing with the SOS. universe. Did You Know? AWS is projected to generate 3x the margin on AI services versus traditional compute in 2026, with 40% of year-over-year growth coming from AI and machine learning — not the media vertical.  The cloud is not neutral infrastructure.  It has a point of view, and it's shaping ad tech. The FPC partners are direct about what they are: picks-and-shovels investors.  They don't back the next sexy format or the latest AI wrapper — they back the companies building the infrastructure nobody sees but everybody needs. * 1:10 – What is State of Streaming? * 2:37 – First-party data as the new center of gravity. Should you: build, own, outsource, or layer on top? * 4:00 – Why the value in ad tech has shifted away from software — and toward data, finance, and infrastructure * 8:30 – Live sports as the unsolved problem in streaming advertising: the gap that Bedrock and Index Exchange are positioned to close The Trade Desk vs. Publicis spat wasn't really about advertiser outcomes.  It was two economic models colliding — a Demand-Side Platform (DSP) maximizing margin on one side, principal media buying maximizing agency take rate on the other. The advertiser is mostly a bystander. * 10:17 – Margin compression as the real story: where the 40–50p in the pound is actually going * 13:52 – Tim puts the question directly: what gave FPC the conviction to back Bedrock early? * 14:28 – The ad tech middle: why global scale DSPs don't serve everyone, and what Bedrock was built to solve * 17:26 – The cloud tax nobody talks about: how AWS, Google, and Amazon costs get embedded in every startup's pricing * 22:01 – What SOS. found when it looked at how much of the streaming universe runs on AWS * 23:21 – Lumen: how a first-party attention signal company became one of FPC's largest portfolio positions — and why the Netflix UK deal matters [https://www.stateofstreaming.com/articles/lumen-netflix-ad-measurement] Most ad tech money flows toward the obvious infrastructure. FPC is betting on something different: composable, containerized, margin-efficient layers that the big incumbents can't easily replicate — and that the ad tech middle actually needs. Learn more about First Party Capital [https://firstpartycapital.com/] and their portfolio. This episode originally aired on the FPC Podcast.  It appears here as a State of Streaming bonus episode. Earlier this year, SOS. covered how the Trade Desk's platform strategy is reshaping the open web buying debate — read it here. [https://www.stateofstreaming.com/articles/blood-red-moon-trade-desk-built-portal-fpc-way-around-amazon-winning] Support the show [https://www.buzzsprout.com/2512452/support]

How Comcast & Cox & Spectrum Reach Unify Linear And Streaming with Ampersand VP of Integrated Sales, Seth Mittman

Have a question? Send us a text! [https://www.buzzsprout.com/2512452/fan_mail/new] Tim sits down with Seth Mittman [https://www.linkedin.com/in/sethmittmanmediarevenueman1/], VP of Integrated Sales at Ampersand [https://www.ampersand.tv/], unpacking how the ad infrastructure jointly owned by Comcast, Charter, and Cox unifies linear and streaming inventory — and what that means for brand marketers, agency planners, and anyone trying to understand where Multichannel Video Programming Distributor (MVPD) inventory fits in a modern media mix. Did you know streaming-only buys are leaving reach on the table? Brands that added linear inventory saw an average 131% lift. The ones that haven't are paying for it. Mittman breaks down what Ampersand actually is, what it isn't, and why the distinction between "one-stop shop" VS. "end-to-end solution" matters more than it sounds. * 1:00 – What redefining cable actually meant — and why it took eight years, not four * 2:25 – The co-opetition structure: how Comcast, Charter, and Cox became one ad sales entity * 3:16 – The sports footprint: 90% of live sports events on television, cross-platform How do you actually buy live sports through Ampersand? Mittman is direct: programmatic live sports isn't the product yet. Direct Insertion Order (IO) is. But the real move is running the same campaign simultaneously across linear and streaming — hitting the audience wherever they went, without upfront guarantees. * 4:49 – Activation: what placing a buy actually looks like across 210 Designated Market Areas (DMAs) * 6:10 – End-to-end vs. one-stop shop: why the framing change matters for buyers * 8:07 – Political: local scale, programmatic expansion, and why it's a separate team Ampersand is the ad infrastructure behind Comcast, Charter, and Cox — yet most buyers have never heard of them. Everyone knows Comcast.  Everyone knows Spectrum.  Everyone knows Cox. But almost nobody knows the backbone sitting behind their combined ad sales effort. Mittman walks through how he educates buyers, what questions he needs answered in every meeting, and why "who are you trying to reach and what are you trying to accomplish" is the only brief that matters. * 9:01 – Core business: holding companies, independents, and the education gap * 10:25 – Multichannel Video Programming Distributor (MVPD) explained: the barbecue version * 11:16 – Trends: why live sports content is pulling buyers back to context alignment * 14:42 – What excites Mittman most after three decades: convergence, not disruption Connect with Seth Mittman: seth.mittman@ampersand.tv [seth.mittman@ampersand.tv] Learn more about Ampersand [https://www.ampersand.tv/] at ampersand.tv Earlier this week we covered Ampersand's closed-loop attribution partnership with Fandango and Kochava — read it here. [https://www.stateofstreaming.com/articles/ampersand-fandango-kochava-movie-measurement] Support the show [https://www.buzzsprout.com/2512452/support]