Strategy and Soul PODCAST with Danikah Rose Creative: with guest Tanya Lopez Episode 5: Creating 6 figure events
Tanya Lopez & Danikah Rose Creative, host of the Strategy and Soul podcast discussed the process of creating events and experiences to help grow businesses. Lopez runs her own business from Bali, Indonesia, where she works with business owners. Lopez highlighted the difference between someone who implements their own events and someone, like her, who assists with the process. She discussed the strategy that goes into producing events and the experience of creating them. The conversation concluded with Lopez talking about how she works with clients to help them create events that can help grow their businesses.
The speaker has shifted their focus from full-scale event production and execution all over the world to consulting business owners in the personal growth space. They believe that having a strategy & being intentional is key to making an event successful. They focus on why they are doing the event, the goals they have for their business & community, the vision they have, and the experience they want to take people through & they reverse engineer the vision into the planning and execution of the event. Events are seen as a strategic place within the business and help to feed and fuel other parts of the business. Tanya & the other speaker are discussing the importance of having a strategy and roadmap for running events. Tanya offers her services for helping ambitious female entrepreneurs plan and execute their events. She offers different levels of support depending on where the business is at. Having high-level strategic support helps to have a roadmap for the event, which makes it easier to plan, execute, and measure success. Tanya also emphasizes the importance of having a clear vision, budget, and long-term goals for the event that are aligned with the business's goals.The speaker is discussing how he helps people organize events by providing a roadmap and reassurance that they are not just randomly putting things together. He helps them reduce the risk and uncertainty associated with putting on events, as well as helping them find the right size event for the right amount of people and how to market it. He brings his 10 years of experience and mistakes so that people don't have to go through the same trial and error. He also helps them to align their energy with the event and to be confident in the event management and sales side of things. He helps them to be aware of all the little details and tasks that are involved in organizing an event.
00:00:04- Creating Events: The Alchemy of Bringing Ideas to Fruition with Tanya Lopez
00:01:58- Heading: Event Strategy and Consulting for Business Owners in the Personal Growth Space
00:03:39- Strategic Event Planning for Ambitious Female Entrepreneurs
00:07:17- The Benefits of Working with an Experienced Event Strategist
00:09:51- Conversation on Events and Retreats as Revenue Drivers in Business
00:13:39- Conversation on Events and Marketing Strategies
00:15:17- Conversation on Strategic Decisions for Event Management
00:16:37- Episode 209: Creating Epic Events with Tanya Lopez
Tanya Lopez is an Event Strategist and Experience Designer to business and brands in the personal growth space who want to create transformational and highly-profitable events.
She works with heart-centered, impact-driven entrepreneurs to create and fill transformational and profitable experiences that build their brand, business and community.
As a certified coach, she works with female entrepreneurs to create an intentional and soul-aligned life and business merging purpose, profit and passion.
She's the previous head of events for Mindvalley & Creative Director for A-fest, which she scaled globally. Prior to event production, she was a communications and marketing exec for companies like Nike and NBC-Universal.
Connect with Tanya at one of the links below:
www.instagram.com/hi.tanyalopez [http://www.instagram.com/hi.tanyalopez]
www.tanyalopez.com [http://www.tanyalopez.com]
Free FB community: https://www.facebook.com/groups/epiceventscommunity [https://www.facebook.com/groups/epiceventscommunity]
