Support is Sexy
Episode theme: Self‑care on your terms, scaling with intention, and growing a modern wellness brand without burning out. Guest: Stephanie Morimoto — CEO & Owner of Asutra; partner with Venus Williams; champion of practical self‑care. What you'll learn * What "self‑care on your terms" looks like (micro‑rituals you can actually keep). * Why Stephanie bought a business she loved—and how she knew she's a 10→100 builder, not a 0→1 founder. * The pivot from big‑box retail to QVC, Amazon, and a high‑growth DTC engine—and why mass retail is tough without huge ad dollars. * How a lean in‑house team (~10 people) plus expert agencies can outperform a larger org. * Why magnesium + capsaicin (in Asutra's Melt Pain Away) can help with aches, recovery, and sleep—and how to use it. * The power of naps, breathwork, and tiny habits for sustainable performance. * Building community and two‑way conversation with customers. Topic highlights (no‑spoiler guide) * Re‑intro + what's changed since 2020 * Designing life on your terms (Jackson Hole, travel, presence) * Defining self‑care beyond spa days: five breaths, 15‑minute bedtime shift, power naps * Stephanie's path: from customer to owner; due diligence and destiny * Partnering with Venus Williams and the QVC halo effect * Retail realities: capital, cash flow, and why channels matter * Lean‑team model: fractional CFO, creative, Amazon specialists * Tripling DTC sales via story‑driven social ads and better landing pages * Community, feedback loops, and what's next for Asutra Resources & mentions * Asutra — products & community: asutra.com * Instagram: @asutralife * Stephanie on LinkedIn/IG: Stephanie Morimoto * Products discussed: Melt Pain Away (magnesium + capsaicin body butter), Silk Sleep Mask (weighted, lavender + flax), Aromatherapy Mists, Yoga Mat Spray Try this listener challenge Pick one micro‑ritual and commit for 7 days: * Take 5 deep breaths between meetings or * Go to bed 15 minutes earlier or * Schedule a 20‑minute screen‑free rest/nap block Then tell me what changed for you—DM on IG @elaynefluker or email.
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