Texas Hill Country Insider
Ryan Rendon and Steven Butcher sit down with Ross Dunagan of Flyin Diesel in Kerrville for a conversation about diesel trucks, entrepreneurship, work ethic, small-town reputation, and building a business that people trust. Ross shares how working around road construction and tinkering with trucks turned into a full-time diesel shop, what it took to grow Flyin Diesel, and why customer education, diagnostics, systems, reviews, and team culture matter so much. They also talk about technical school, diesel emissions, marketing, Google reviews, moving into a new facility, and why Kerrville is still home. YouTube Link: https://youtu.be/l79hHGBC1TI Chapters 00:00 Welcome to Episode 12 00:27 Ryan’s first connection with Ross 00:59 Opening prayer 02:11 Meet Ross Dunagan 03:21 Ross, Flyin Diesel, and family 04:26 Growing up in Kerrville 05:14 College, trucks, and early diesel work 08:07 Starting Flyin Diesel 09:04 Building a business in Kerrville 11:21 Why Ross stayed in the Hill Country 12:07 Raising a family in a small town 14:05 Working road construction with his dad 16:05 Learning what kind of business he wanted 17:16 Road construction lessons and getting paid 19:09 Early business struggles 20:25 Learning from the right people 23:19 Mindset, fitness, and entrepreneurship 24:51 Investing in yourself 26:18 Technical school versus real-world experience 28:41 Apprenticeships and training young technicians 30:49 Building the Flyin Diesel team 31:21 Old-school marketing versus social media 34:14 Staying focused on a diesel niche 36:32 Early truck builds with friends 39:02 What comes through the shop 41:11 Why Flyin Diesel avoids stereo work 41:30 New truck technology and lane assist 42:35 ADAS sensors and lifted trucks 44:53 Diagnostics and the doctor analogy 47:40 Owning mistakes and fixing problems 49:31 Preventative maintenance and customer education 51:46 Diesel maintenance costs 52:05 Fuel filter upgrades and fire prevention 53:38 Dodge, Cummins, and transmission issues 57:13 Diesel emissions and DEF 01:03:05 Building a reputation through Google reviews 01:06:56 Responding to bad reviews 01:07:16 Customer service and inspections 01:10:10 Branding and Flyin Diesel stickers 01:11:17 Moving into a new facility 01:13:20 Creating a better shop for the team 01:14:31 Doubling shop capacity 01:15:13 Commercial inspections and build-out challenges 01:19:27 Kerrville support and community trust 01:20:40 Community support after the race event 01:21:58 Kerrville, floods, and showing up 01:23:37 The future of Flyin Diesel 01:25:27 Working on the business, not just in it 01:26:46 Advice for people starting out 01:29:28 Final thoughts from Ross 01:30:14 Closing remarks Resources and links: Support us at : https://linktr.ee/texashillcountryinsider Ross Dunagan Flyin Diesel: https://flyindiesel.com/ Steven Butcher Website: https://www.butcherbehrens.com Instagram: https://www.instagram.com/butcher_behren_signature_homes/ LinkedIn: https://www.linkedin.com/in/steven-butcher-8678841b5/ Facebook: https://www.facebook.com/ButcherBehrens TikTok: https://www.tiktok.com/@butcherbehrensighomes YouTube: https://www.youtube.com/@ButcherBehrensSignatureHomes/shorts Phone: +1 210-636-5387 Ryan Rendon Website: https://www.ryanrendon.com Instagram: https://www.instagram.com/ryan_rendon_realtor Facebook: https://www.facebook.com/RyanRendonRealtor YouTube: https://www.youtube.com/@ryanrendon-RealEstate Phone: +1 830-890-1943 Mentions Ross Dunagan Flyin Diesel Kerrville Austin Tivy High School Tarleton State Stephenville Texas Hill Country Ford Power Stroke Cummins Dodge DEF DPF EPA Fleece Performance Napa Home Depot McCoy’s Dutch Bros Kerrville flood recovery Google reviews Diesel diagnostics Truck accessories Small-town business Follow Texas Hill Country Insider for more conversations on local business, real estate, growth, and life across the Texas Hill Country.
13 episodios
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