The 2% Club with Rach Hirsch
Wellness used to mean green juice, silent retreats, and being vaguely anti-everything.That era is over.In this conversation, I sit down with @imuRgency [https://studio.youtube.com/channel/UCsriTAn_a_8VU1Nv1bxTNSw] one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture.We unpack why wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol.We get into:Why wellness has officially merged with pop cultureThe 2026 wellness trends no one in traditional wellness is talking about yet @melrobbins [https://studio.youtube.com/channel/UCk2U-Oqn7RXf-ydPqfSxG5g] launching a protein drink and what that actually signalsWhether buying a house still makes sense right nowIf people even want to have babies anymore (and what that says about the economy) @GunnaOfficial [https://studio.youtube.com/channel/UCAkIMkEaa9sZmjcy7mfd5lQ]’s run club and the rebrand of fitness as cultureWhy wellness has become a proxy for wealth, taste, and powerAnd how all of this is reshaping how we live, spend, and buildThis episode is for anyone who feels the shift but hasn’t fully named it yet.Wellness didn’t disappear.It leveled up.🎧 Press play if you want to understand where culture is going next.
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