This $1B Bet WILL Change Everything About Women’s Basketball
Project B might become one of the biggestdisruptors women’s basketball has ever seen.
But what actually is it?
In this exclusive interview, WNBA legend and Project B Chief Basketball Officer Alana Beard explains the real visionbehind Project B — player ownership, global basketball, premium experiences and why they believe basketball can become the number one sport in the world.
Beza and Tony sit down with four-time WNBA All-Star and Project B executive Alana Beard for a deep dive into one of the most talked-about developments in global basketball.
Alana shares:
• The “why” behind Project B
• Why athlete ownership and equity matter
• How Project B plans to create a premiumbasketball ecosystem
• Why the league wants to be additive — notcompetitive
• The importance of global fan access andstreaming
• How women athletes are becomingbusinesses and brands
• What she sees in players like SophieCunningham and Alanna Smith
• Why Australian basketball talent standsout globally
• The biggest misconceptions surroundingProject B
The episode also includes:
• Rapid Fire questions
• Future expansion discussions
• Startup and business challenges
• Reflections on leadership, mentorship andlegacy
If you want to understand where women’sbasketball could be heading over the next decade, this conversation is essential viewing.
Timestamps
0:00 — “What is the why of Project B?”
2:00 — How Project B first captured Alana’s attention
6:00 — Why today’s athletes think differently about business
8:40 — Building a premium global basketball experience
11:15 — Access, streaming & global fan engagement
17:30 — How Project B plans to work with existing leagues
21:10 — The challenges of building a startup sports league
24:15 — Collaboration vs competition in women’s basketball
26:30 — What is it about Sophie Cunningham
30:05 — Alanna Smith & Australian basketball talent
33:20 — Rapid Fire questions
35:45 — Biggest misconception about Project B
37:35 — Which player would Alana sign tomorrow?
38:15 — “This is not just a women’s basketball league”
38:45 — Bec Allen’s question: “What is your why?”
40:25 — Final reflections & outro
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