The Amazon Strategist Show
Most Amazon sellers think low ACOS means success. Elizabeth Greene says that’s exactly why many brands get stuck. In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason Amazon brands plateau, why scaling “profitable” campaigns can quietly destroy growth, and how to actually build an ad strategy that increases both market share and profitability. What you’ll learn in this episode • Why low ACOS campaigns can hurt long-term growth • The hidden difference between scaling ad sales vs total sales • Why auto campaigns alone won’t build organic ranking • How to structure Amazon PPC campaigns strategically • The real role of exact match campaigns for ranking • Why many sellers get trapped in the “growth vs profitability” cycle • How to lower TACOS without tanking organic rank Key Takeaways Low CPCs do not automatically equal profitable growth Organic ranking still matters in 2026 Amazon ads should have different strategic purposes Market share growth requires intentional ranking campaigns The Big Insight A profitable ACOS does not always mean a profitable business. If your ads only grow ad sales instead of total sales, your brand eventually hits a ceiling. Guest Elizabeth Greene Co-Founder, Junglr Connect with Elizabeth and Junglr: https://junglr.com [https://junglr.com]Facebook [https://www.facebook.com/ElizabethatJunglr] Linkedin [https://www.linkedin.com/in/elizabeth-greene-junglr] Instagram [https://www.instagram.com/junglr_llc] X [https://x.com/Junglr_LLC] Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk [https://www.facebook.com/jgcuk] Instagram: https://www.instagram.com/thejohncavendish [https://www.instagram.com/thejohncavendish] LinkedIn: https://hk.linkedin.com/in/thejohncavendish [https://hk.linkedin.com/in/thejohncavendish] Know More About Seller Candy Website: https://www.sellercandy.com [https://www.sellercandy.com/] Facebook Page: https://www.facebook.com/SellerCandyPro [https://www.facebook.com/SellerCandyPro] Instagram: https://www.instagram.com/sellercandyamz [https://www.instagram.com/sellercandyamz] LinkedIn: https://www.linkedin.com/company/sellercandy/ [https://www.linkedin.com/company/sellercandy/] ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...
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