The Apex Perspective

Balancing Innovation with Simplicity: How Technology Should Actually Work in Dentistry

Is more technology actually making dental practices better, or just more complicated? In Episode 5 of The Apex Perspective, Matt Hale and David Lohmann are joined by Apex Chief Information Officer David Hanson to challenge how dentistry thinks about innovation in a rapidly evolving landscape. With new tools, platforms, and AI solutions constantly entering the space, the pressure to adopt is real. But this conversation takes a different angle. Instead of focusing on what is new, they explore how practices can stay grounded in what actually matters, identifying real problems, simplifying workflows, and making decisions that hold up long after the excitement of a new tool fades. They unpack why some practices get stuck chasing technology while others use it to quietly accelerate, how adoption often breaks down at the team level, and why complexity, not cost, is often the bigger risk. The discussion also touches on the growing expectations from patients and how convenience, accessibility, and experience are becoming just as important as clinical outcomes.

Why Building a Thriving Practice Starts with Developing the People Behind It

What actually determines whether a dental practice grows or stalls?It is easy to point to marketing or technology., but what if the real growth strategy is sitting in the break room? In Episode 4 of The Apex Perspective, Matt Hale and David Lohmann are joined by VP of Operations Christina Powell for a candid conversation about building successful teams and why developing people is often the most overlooked lever in dentistry. They explore the difference between training and true development, why so many practices misdiagnose staffing problems, and how small leadership habits, like immediate feedback and clear expectations, quietly shape culture every single day. The discussion moves beyond hiring and into something deeper: ownership, mindset, accountability, and what happens when a team genuinely feels invested in the success of the practice.

What Kind of Support and Development Should a Dentist Expect from a DSO?

What should “support” actually mean when you are choosing a DSO, and why do so many dentists realize too late that it wasn’t what they thought? In Episode 3 of The Apex Perspective, hosts and co-founders Matt Hale and David Lohmann are joined by Dr. Layla Lohmann and Dr. Michael Fooshée to take a closer look at one of the most commonly used, and least clearly defined, words in dentistry: support. From mentorship to leadership development, the conversation explores what real growth actually looks like at different stages of a dentist’s career, and why confidence often plays a bigger role than clinical skill alone. They also unpack the role of community, why environment shapes development more than most expect, and how to recognize whether an organization is truly invested in your long-term success. Support is easy to promise. This episode challenges what it actually takes to deliver.

Everything is Marketing

When most dentists think about marketing, they think ads, tactics, and new patient numbers. But what if that mindset is exactly what’s holding practices back? In this episode, hosts Matt Hale and David Lohmann sit down with Jake Dold, Chief Marketing Officer at Apex Dental Partners, to unpack a bigger idea: that everything a practice does is marketing, whether it realizes it or not. From the first Google search to the phone call, the first visit, and years of ongoing care, every touchpoint shapes trust and long-term growth. They discuss why great marketing starts inside the practice, how small breakdowns quietly cost practices patients, and why no amount of advertising can fix a poor experience. The conversation challenges common assumptions and reframes marketing as a support system, not a volume play. The dental industry has gotten very good at talking about marketing, but not always at understanding it. This episode challenges the idea that growth comes from spending more and instead looks at why alignment, consistency, and experience matter far more than most practices realize.

The Apex Perspective: Why we built Apex

What happens when three people look at the dental industry and all see the same problem, yet no one else is fixing it? In our very first episode, founders Matt Hale, David Lohmann, and Layla Lohmann pull back the curtain on the conversations that changed everything. They share the frustrations they couldn’t ignore, the moment they realized the traditional model was fundamentally broken, and the surprising principles that became the backbone of Apex Dental Partners. If you have ever wondered why Apex exists, or what sparked a partnership model that many said wouldn’t work, you will hear the origin story exactly as it unfolded. And the turning point that convinced them they had to build something different? You might be surprised. Listen in and discover the belief that started it all.