The As Told By Podcast

The Buzz on Beans: As Told By Steve Sando of Rancho Gordo (S7/E3)

1 h 3 min · 21 de abr de 2026
Portada del episodio The Buzz on Beans: As Told By Steve Sando of Rancho Gordo (S7/E3)

Descripción

Redefining the narrative around a pantry staple, Steve Sando went from being a home-based bean grower to the CEO & Founder of Rancho Gordo [https://www.ranchogordo.com/], expanding the market's perceptions of beans!  An alternative to the standard grocery store fare, Rancho Gordo merges the agricultural prowess of growing regions in the US and the Americas, exposing consumers to heirloom beans with varieties deeply rooted in indigeneity, simplicity, and flavor.  This week, Kahja talks with Steve about leveraging unconventionality, the actual definition of heirloom beans, experiences that unknowingly lead to your passion, building sourcing relationships based on trust and mutual benefit, ex-pat theory and the impact on regions, partnering with communities for the long haul, allowing beans to be the star of a dish, curating an informed shopping experience, challenging customer perspectives around beans from a food of resource to one of refinement, the Bean Club waiting list that's grown to 20k+ people, creating an attraction in Napa beyond wine, and why your later success just might be your best act yet.  Recorded on location in Napa, CA. RanchoGordo.com [https://www.ranchogordo.com/] @rancho_gordo [https://www.instagram.com/rancho_gordo/] Find Rancho Gordo products near you! [https://www.ranchogordo.com/apps/store-locator] Be sure to leave a 5 star review if you enjoyed this episode! For advertising or sponsorship opportunities, visit kayinthebay.com. [https://www.kayinthebay.com/] Wanna keep up in between episodes? Follow Kahja on IG at @heykayinthebay [https://www.instagram.com/heykayinthebay/] Intro music by Diff Works [https://www.staydiff.com/]

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Redefining the narrative around a pantry staple, Steve Sando went from being a home-based bean grower to the CEO & Founder of Rancho Gordo [https://www.ranchogordo.com/], expanding the market's perceptions of beans!  An alternative to the standard grocery store fare, Rancho Gordo merges the agricultural prowess of growing regions in the US and the Americas, exposing consumers to heirloom beans with varieties deeply rooted in indigeneity, simplicity, and flavor.  This week, Kahja talks with Steve about leveraging unconventionality, the actual definition of heirloom beans, experiences that unknowingly lead to your passion, building sourcing relationships based on trust and mutual benefit, ex-pat theory and the impact on regions, partnering with communities for the long haul, allowing beans to be the star of a dish, curating an informed shopping experience, challenging customer perspectives around beans from a food of resource to one of refinement, the Bean Club waiting list that's grown to 20k+ people, creating an attraction in Napa beyond wine, and why your later success just might be your best act yet.  Recorded on location in Napa, CA. RanchoGordo.com [https://www.ranchogordo.com/] @rancho_gordo [https://www.instagram.com/rancho_gordo/] Find Rancho Gordo products near you! [https://www.ranchogordo.com/apps/store-locator] Be sure to leave a 5 star review if you enjoyed this episode! For advertising or sponsorship opportunities, visit kayinthebay.com. [https://www.kayinthebay.com/] Wanna keep up in between episodes? Follow Kahja on IG at @heykayinthebay [https://www.instagram.com/heykayinthebay/] Intro music by Diff Works [https://www.staydiff.com/]

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