The Authority Report Podcast

My origin story - How I went from knowing nothing about internet marketing to guest speaking for Google | The Authority Report #004

Ever felt like learning all of this internet marketing stuff was overwhelming, while wanting to keep your business ticking over? In this episode, I share my own experience of going through the 'technician's epiphany' and overcoming personal challenges around emotional intelligence, building meaningful relationships and struggling to make sales. Listen and feel free to send me your thoughts. Hopefully, hearing my journey will give someone the confidence to know that they are not alone, as a business owner of communications manager, and that help is available.

Facebook, Instagram, YouTube, oh my! How to select the right marketing channel for your business | The Authority Report #003

A very common mistake that people tend to make when creating a marketing plan is that they fail to do this one simple thing, which can often derail one's confidence and have them thinking that marketing is harder than it needs to be. There are three critical things you need to remember - Message, Market and Media. Check out this episode where I provide a simple explanation of how to connect the three so you can have the best chance of succeeding and running a profitable marketing campaign. If you like this episode, be sure to subscribe to The Authority Report Podcast so you never miss out on another authority marketing tip, again.

How to create marketing goals once you've defined your business goals - The Authority Report #002

One of the hardest things to do for any business, is working out measurable marketing (or digital marketing) goals for your business. His tends to be a result of not understanding what a marketing goal is or the value of deriving it from your business goals. This episode talks about how I go about creating digital marketing goals, which should also show up how you can too. Be sure to share this podcast if you find it helpful!儀⣧歹⚕

The #1 thing every business owner needs to do before running a digital marketing campaign - The Authority Report #001

In this episode of The Authority Report, I share one of the most common things people miss when planning a digital marketing strategy or campaign for their business. If you have ever thought about running a digital marketing campaign or have unsuccessfully done so in the past, you're going to want to listen to this very brief but valuable episode on how to make the main thing the main thing for any digital marketing activity you do. To learn more about increasing sales or reducing waste in your business by creating your own agency-level, direct-response digital marketing campaigns, subscribe to this podcast or visit http://theauthorityreport.com [http://theauthorityreport.com] for specialised training and tutorials.