The Beauty on Purpose Podcast

#76: Maximize Your Spa Business with Ads (Solocast)

In this episode, Genevieve offers a personal update and discusses her journey in elevating her spa business using Facebook and Instagram ads, guided by online marketing expert Stephanie Mitchell. Discover how Genevieve shifted her focus from providing treatments to coaching and mentoring fellow estheticians. Listen in for an engaging discussion on the importance of building a personal brand, continuous learning, and embracing change to thrive in the beauty industry. Ready to learn how to run ads that actually bring in clients (no more boosting posts)?? Check out this link - https://gensantosbann.com/adlab/ [https://gensantosbann.com/adlab/] ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann [https://instagram.com/gensantosbann]. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f [https://start.glossgenius.com/p66pacqgvt6f].  Check out our new FREE resource: Esthetician Biz Cheat Sheet [https://360beautymaven.ck.page]! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis [https://soundcloud.com/peyruis])

#75: Is your esthetics biz ready for the "Big Beautiful Bill" that just passed?

In this episode, Genevieve discusses her content creation journey, including her strategies for leveraging Instagram Live, TikTok, and YouTube Shorts to connect with her audience. She emphasizes the importance of financial education and preparation, urging listeners to understand their finances and take control of their business success. ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann [https://instagram.com/gensantosbann]. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f [https://start.glossgenius.com/p66pacqgvt6f].  Check out our new FREE resource: Esthetician Biz Cheat Sheet [https://360beautymaven.ck.page]! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis [https://soundcloud.com/peyruis])

#74: Juggling Parenthood and Business with the NYC Esthetician Community

For this episode, Genevieve is interviewed by Joanne Hedstrom, co-founder of the NYC Esthetician Community Facebook Group. This interview took place on the @NYCestheticiancommunity Instagram Live on Mon 6/30/25. Genevieve talks about the milestones and challenges of being a beauty industry veteran and a mom to her daughter, Olivia. Genevieve provides valuable insights into creating a fulfilling life as a solo esthetician, emphasizing the importance of personal growth, work-life balance, and business strategy. Whether you're an esthetician, entrepreneur, or parent, this episode offers inspiration and practical advice to help you juggle and succeed in all your roles. Follow the NYC Esthetician Community on Facebook [https://www.facebook.com/share/g/1FkGFAfDha/] and Instagram [https://www.instagram.com/nycestheticiancommunity?utm_source=ig_web_button_share_sheet&igsh=MTA4dXlqYml0c2VwZg==]. You must be an esthetician in one of the 5 boros in NYC and enter your license #.  ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann [https://instagram.com/gensantosbann]. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f [https://start.glossgenius.com/p66pacqgvt6f].  Check out our new FREE resource: Esthetician Biz Cheat Sheet [https://360beautymaven.ck.page]! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis [https://soundcloud.com/peyruis])

#73 - Celebrating Milestones & Finding Grace in the Beauty Industry (Solocast)

Genevieve candidly discusses the challenges and celebrations that come with being a dedicated beautypreneur, including personal milestones like her 40th birthday and her daughter's 5th birthday. Genevieve emphasizes the importance of giving oneself grace amidst the hustle culture and the value of perseverance in a competitive industry. ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann [https://instagram.com/gensantosbann]. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f [https://start.glossgenius.com/p66pacqgvt6f].  Check out our new FREE resource: Esthetician Biz Cheat Sheet [https://360beautymaven.ck.page]! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis [https://soundcloud.com/peyruis])

#72: Empowering Estheticians: A Beauty Chat with @theestycollaborative

In this episode, Genevieve sits down with Ashley and Andrea from The Esty Collaborative, based in Florida. These dynamic ladies share their inspiring journey as licensed estheticians, educators, and mentors, and discuss how they built a robust community for beauty professionals. Discover the secrets behind their successful events, such as CollabCon, and how they are reshaping the networking landscape for local estheticians. Learn about their podcast, their first steps into the beauty world, and how passion fuels their endeavors.  ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann [https://instagram.com/gensantosbann]. Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f [https://start.glossgenius.com/p66pacqgvt6f].  Check out our new FREE resource: Esthetician Biz Cheat Sheet [https://360beautymaven.ck.page]! Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis [https://soundcloud.com/peyruis])