The Brand Lab with Jim Shields

What Rock Bottom Teaches You About Life Ft. Cory Suggs | The Brand Lab Ep. 8

What Rock Bottom Teaches You About Life What do you do when life knocks you down so hard that you’re left with nothing? In this episode of The Brand Lab, I sit down with Cory Suggs, who has faced some of life’s toughest challenges—losing everything, rebuilding from zero, and discovering what truly matters along the way. Cory’s story isn’t just about struggle, it’s about resilience, growth, and finding strength in the hardest moments. Make sure to follow Cory here: https://x.com/itsCoryOnX

How to Build a Business While Working Full-Time Ft. Gabriel Lindh | The Brand LabEp. 7

Balancing a full-time job while growing a business is no easy task. Most people either burn out, give up, or never start at all. In this episode, I sat down with Gabriel Lindh, founder of Nordic Dudes, to talk about his journey of building an eCommerce brand while still working a demanding full-time job. We cover: How Gabriel managed his time between work and business The struggles of growing an eCommerce brand from scratch Why most side hustles fail—and what Gabriel did differently The mindset shifts needed to juggle a 9-5 and entrepreneurship The real challenges of balancing work, travel, and business If you're trying to build a brand while working full-time, this episode will give you insights on how to stay focused, avoid burnout, and actually grow your business. Make Sure to Follow Gabriel here: https://x.com/lindh_gabriel

The Truth About Building a Personal Brand Ft. Derek Spohn | The Brand Lab Ep. 6

Building a personal brand isn’t as easy as it looks. In this episode, I sit down with Derek to talk about the real challenges of growing a personal brand, what works (and what doesn’t), and how to stand out online. Whether you’re just starting or looking to refine your approach, this conversation will give you actionable insights from someone in the trenches. 👉 Check out Derek here: https://x.com/derekjspohn

How to Step Up as a Dad & Lead Your Family Ft. Dan Higinbotham | The Brand Lab Ep. 5

In this episode of The Brand Lab, I sit down with Dan, a former Marine who faced the challenges of custody battles, co-parenting, and maintaining a strong relationship with his son. Now, he’s on a mission to help dads step up, take control, and lead their families with strength and purpose. We dive into his powerful journey, the lessons he’s learned, and the framework he uses to help other dads become the fathers their children need. If you're looking to take ownership of your role as a father and leader, this conversation is for you. Make sure to check out Dan's work here - https://x.com/DadToLeader

Become the Hero of Your Own Story Ft. Will Carter |The Brand Lab EP. 4

Ready to transform your mindset and unlock your true potential? In this episode with Will Carter, we explore the power of identity, discuss practical strategies to conquer limiting beliefs, and reveal how to become the hero of your own story. Join us for a deep dive into mindset mastery and personal branding. Be sure to check out Will for more life-changing insights! https://x.com/TheWillCarter Make sure to check out the Hero Academy as well! https://www.skool.com/theheroacademy