The CMO Show with Kate Gunning

From Photographer to CMO: Paul D'Arcy's Journey in Marketing

36 min · 4 de abr de 2023
Portada del episodio From Photographer to CMO: Paul D'Arcy's Journey in Marketing

Descripción

In this episode of the CMO Show, Kate Gunning interviews Paul D'Arcy, the CMO of Miro, a virtual whiteboard workspace used by distributed teams for innovation-related work. Paul shares how Miro has grown to 50 million users and attracted 99% of the Fortune 100. He also discusses the challenges of marketing a new type of product and the importance of raising awareness and consideration.  Before joining Miro, Paul was the CMO of Indeed and talked about his journey and how he empowers his team to drive big results. The conversation touches on his background as a photographer and love for math, which intersects in his approach to marketing.

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