The CMO Show with Kate Gunning

You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

43 min · 18 de abr de 2023
Portada del episodio You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

Descripción

In this episode of the CMO Show, host Kate Gunning interviews Hans Schrei, the founder, and CMO of Wunderkeks, a compassionate cookie company with a compassionate twist. Hans shares with us his journey from starting the company with his partner, Luis Gramajo in Guatemala to going viral overnight with the help of social media and a celebrity tweet. He also talks about the power of storytelling in getting customers engaged and how the company had to adapt to the sudden surge in demand.  If you're an entrepreneur or a marketer looking for tips on how to change the four P's of marketing and business, then you don't want to miss this episode!

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