The Confident Coach Club

#27: The 5 Laws of High-Ticket Coaching with Greg Faxon

In this episode, Liz interviews Business Growth Coach Greg Faxon. Greg helps coaches fill their client roster so that they can increase their income each and every month. His mission is to provide honest sales and marketing training in an industry where it seems like you have to choose between making money and keeping your integrity as a coach. Greg started coaching when he was only 22 years old. By 24 he had done  over six figures in annual sales. Now he helps other coaches get clear  on their specialty, generate more leads, and easily enroll their ideal  clients. We are excited to have him on the show today, not only to talk about his amazing journey as a coach and his expert advice on how to grow your coaching business but also because we know that Greg has strong opinions about our current pandemic, what that means for you as a coach and how to thrive in uncertain times. *** Get access to our Free 5-Day Email Course "How to Start a Coaching Business" here: http://b.link/coaching [http://b.link/coaching] *** Get the shownotes for this episode on our website: https://confidentcoachclub.com/episode27 [https://confidentcoachclub.com/episode27] *** Timestamps for this episode: 2:08 – The Non-Negotiable Morning Routine that Keeps Greg Going 5:46 – Why Investing in High End Coaching is a Gamechanger for New Coaches 12:05 – The 1st Law of High-Ticket Coaching: Why you Must Start with Yourself 14:56 - The 2nd Law of High Ticket Coaching: The Secret to High Investment from Your Clients 17:20 – Aim High! Why It’s Better to Aspire to High-Ticket Coaching From the Start 19:15 – The 3rd Law: Why Your Marketing Strategy Must Match your Coaching Archetype 23:50 - The 4th Law of High Ticket Coaching (this one's about Sales!) 24:39 – The Final, All-Important 5th Law of High Ticket Coaching 25:45 – Why Now is the Perfect Time to be Super-Brave in Your Coaching Business 31:50 – Greg’s Invaluable Tips for Framing Your Niche to Fit the Times 37:16 – How Working on Your Business Now Will Allow you to Reap Rewards Later 38:36 – Quickfire Tips: Greg’s Great Advice to New and Aspiring Coaches

#26: Pilar Lesko on Building a Coaching Business as Unique as You Are

In this episode, Liz interviews Pilar Marie Lesko. It’s not easy to describe who Pilar is and what she does in her coaching practice. It’s simply magic. She likes to call herself Sacred Business Guide, Bridge, Mystic, Oracle, and Modern-Day Medicine Woman. And when it comes to success in business, Pilar is completely defying the odds: despite her small email list and regular extended breaks from social media, she recently had her first $50k month as a coach with her 1-on-1 work, group programs and digital products. We are extremely intrigued by the way Pilar does business, most importantly how she believes that your frequency determines your success in business much much more than your actions. It is about your being rather than your doing. In this episode, we dive deeper into Pilar’s story, how she carved her own path and how to manage your energy as a coach. This episode is one of our favourite episodes ever and a must-listen for every coach who doesn’t want to put themselves into a box, wants to do things completely different and might have been called crazy for it. It’s also a true gem for anyone who wants to bring spirituality into their coaching business, both with clients but also just in the way you do business. *** Get access to our Free 5-Day Email Course "How to Start a Coaching Business" here: http://b.link/coaching [http://b.link/coaching] *** Get the Shownotes for this episode on our website: https://confidentcoachclub.com/episode26 [https://confidentcoachclub.com/episode26] *** Timestamps for this episode: 3:25 - Pilar Lesko's Unique Elevator Pitch 5:13 - Pilar's Aversion to the Word Coach and What She Prefers Instead 7:37 - How Pilar 'birthed' her business and her business 'birthed' her 11:10 - Pilar's Brilliant Introduction to Human Design 14: 26 - Pilar's Epic Advice to New Coaches on Setting up Their Business 17:23 - How Pilar Listens to Guides, Symbols & Signs to Guide her Business 21:30 - How Pilar Moves through Career Transitions (against her Will!) 26:10 - How Trust will get you through Internal Resistance in Your Career 33:40 - The Joy of Organic Niching as a New Coach 38:39 - The One Constant Unique Gift Pilar Has Always Used in Business 44:50 - How Pilar uses her Frequency to determine Everything She Does in her Business 50:34 - Pilar's Rare, Exceptional and Unusual Approach to Social Media 58:09 - Instagram Truths: Your Fear of Being Seen v Wanting to Live a Private Life 1:03:35 - Pilar's Supreme Energy Management Tips (especially for Projectors!) 1:08:10 - Two Special Messages for New Coaches from Pilar

#25: 7 Effective Strategies to Get Your First Paid Client (Fast)

In this episode, you will learn exactly what you need to do to get your first paying coaching client and why it’s so important that you put yourself out there fast. Liz shares 7 strategies that are proven to work even if you are just starting out and have no website or sales materials yet. This episode is important for anyone who has done some initial coaching training and practiced coaching for free and is now ready to take the first step to make coaching a business, not just a hobby. *** Get access to our Free 5-Day Email Course "How to Start a Coaching Business" here: http://b.link/coaching [http://b.link/coaching] *** Get the Shownotes for this episode on our website: https://www.confidentcoachclub.com/episode25 [https://www.confidentcoachclub.com/episode25] *** Timestamps for this episode: 1:03 – The Confidence Boosting Buzz of Getting your First Paying Client 6:03 – The Crucial Difference Between your First Paying Client & Having a Successful Business 11:36 – Leads are Your Superpower: Why It’s All about the First Free Coaching Call 18:30 – 3 Simple but Powerful Ways to Reach Out to Potential Clients 22:35 – How to Turn your Most Successful Practice Clients into your Best Referral Partners 26:16 – Liz’ Top Tips for Optimizing your Signature Talk 32:12 – Why Even your Super Small Email List is a Client Goldmine 35:45 – How Creating Epic Content will Produce Epic Clients 42:58 – The Secret Selling Power of Knowing What you’re Talking About 45:46 – Liz’ Awesome Advice for Non-Salesy Selling on Social Media (and What to Do if you Can’t Face It)

#24: Interview with Alice Agnello, Lifestyle Coach for Moms with Grown-Up Kids

In this episode, Liz talks to Alice Agnello, a lifestyle and success coach that helps women figure out who they are now that their kids are grown and may not need them as much. Alice shares how she found her niche, how she gets her clients to invest in themselves, how she manages her business as an introvert and much much more. *** Get access to our Free 5-Day Email Course "How to Start a Coaching Business" here: http://b.link/coaching [http://b.link/coaching] *** Get the show notes for this episode on our website: https://www.confidentcoachclub.com/episode24 [https://www.confidentcoachclub.com/episode24] *** What you will learn in this episode: 3:05 - How Alice found her super-specific Niche 5:41 – Why Online Training Programmes are a Blessing for Introverts 10:22 – Alice’s ambitious plans to help more Introvert Women like herself 13:10 – How Alice balances all the elements of her Lifestyle Coaching Business 15:05 – Why ‘Batching’ is an organisational superpower 16:50 – Alice’s Top Tips for Introvert Coaches 21:35 – Alice’s Effective two-tier strategy for launching a Membership offer to Clients 24:29 – Alice’s Special Method for Choosing a Perfect Launch Date 27:17 – Client Case Study: An Introvert Empty Nester’s Story 32:18 – Alice’s Simple Sales Tips to Get Prospective Clients to Invest in Themselves 35:20 – How Alice Uses Pinterest and Facebook to attract New Clients 37:38 – Awesome Advice for New Coaches in Six Easy-to-Remember Steps

#23: Behind the Scenes: How I Get Coaching Clients from Medium (and my Blog)

In this episode, Liz shares her experience and the exact step-by-step process to get coaching clients from Medium.com (blogging platform). This episode is especially helpful for you if you are a blogger who wants to get into coaching or if you want to use writing as your main strategy to get clients. The process that Liz shares in the episode can also be applied to self-hosted blogs as well, not just Medium.com. *** Get access to our Free 5-Day Email Course "How to Start a Coaching Business" here: http://b.link/coaching [http://b.link/coaching] *** Get the show notes for this episode on our website: https://www.confidentcoachclub.com/episode23 [https://www.confidentcoachclub.com/episode23] *** 1:00 – The pros and cons of Medium.com versus your own blog 2:28 – How to get clients from your Medium or website blog 3:05 – The Sales Funnel user journey: Attraction, Engagement and Conversion 4:22 – How to get more readers on Medium.com 6:40 – How to get people to subscribe to your email list 9:38 – Creating high-converting Freebies for your Subscribers 11:36 – How to engage your audience with a weekly newsletter 14:10 – How to convert your email subscribers to paying clients 16:20 – Liz summarises the steps to get coaching clients from your blog