EP 418: Stop Falling for Watch Releases (Watches & Wonders 2026)
Every year, Watches & Wonders brings new releases, hype, and speculation, but most of it doesn’t actually matter. In this video, we break down what really matters from Watches & Wonders 2026, and more importantly, what doesn’t.
- How Rolex actually signals change (and what to watch for
)- Why new releases create short-term hype but not long-term value
- What collectors get wrong every year
- How to spot real opportunities vs noise
If you don’t understand how these releases play out, that’s where expensive mistakes happen. This isn’t about what’s new; it’s about what actually moves the market.
If you’re buying, selling, or building a collection, this is what you need to pay attention to. Let me know what you think about this year’s releases.
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