The Digital Marketeer

Episode 99 - The Agentic Edge with Scott Ensign

Episode 99: The Agentic Edge with Scott Ensign LIVE FROM POSSIBLE 2026! The future of media buying is here, and Butler/Till is already running it. In this episode, host Stefanie Beach sits down with Scott Ensign, Chief Strategy Officer at Butler/Till, to unpack how agentic media is transforming the way campaigns are built, bought, and optimized, from pharma to franchise networks, and why the agencies embracing it now will be the ones setting the pace for everyone else. About Scott Ensign: Scott Ensign is Chief Strategy Officer at Butler/Till and a leading voice in how marketing operates in a continuously disrupted world. His work centers on omnichannel marketing, a framework for driving performance when data is fragmented, limited, or just messy. He focuses on rethinking how media decisions are made, using AI as a continuous decision layer rather than a one-time optimization tool. Scott’s approach helps Butler/Till's clients adapt faster, compete more effectively, and build marketing systems that improve over time, especially in highly regulated and privacy-driven markets. About Butler/Till: Butler/Till is a data-driven media buying and marketing agency that helps healthcare, regulated, and multi-location brands turn media investment into measurable growth. The agency plans and activates campaigns across digital and traditional channels with a focus on outcomes like patient acquisition, qualified leads, and local market performance. They are known for reaching complex and underserved audiences, including rare disease patients and healthcare professionals, through privacy-first, HIPAA-conscious strategies. Combining programmatic media, advanced audience design, and AI-driven optimization, Butler/Till delivers efficient, compliant growth in environments where traditional targeting falls short.  Discover more at butlertill.com [http://butlertill.com]

Episode 98: The Humans are Back with Amy Thorne

What happens when AI stops being a threat to creativity and starts becoming its greatest accelerator? In this episode, host Stefanie Beach sits down with Amy Thorne, Chief Future Officer at Dentsu Creative, to unpack how the smartest brands are using AI to move faster, think deeper, and create bolder work, without losing the human spark that makes it all matter. About Amy Thorne: Amy has spent over 20 years driving results for major organizations by applying analytic performance metrics to creative. She has a strategic approach to bringing distinct creative experiences to life through human truths and data-driven insights. Amy has strong hands-on Financial Services, Retail, Health and TM&E experience, but her work spans across verticals and includes the Automotive, Nonprofit and Insurance industries. Regardless of category, Amy excels at driving business innovation, transformation and inspiration to deliver both for clients and her team. She has a proven track record of building successful businesses, developing high-performing teams, and converting new opportunities with a focus on delivering measurable results. About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions. Discover more at dentsucreative.com [http://dentsucreative.com]

Episode 97: Second Grade Dream to CEO with Brittany Lo

Brittany Lo, Founder and CEO of Beautini and Beia Beauty, joins host Stefanie Beach to share her journey from a second-grade dream to building two successful beauty brands. She opens up about turning down L'Oréal to bet on herself, using the pandemic to launch Beia; a clean, functional body care line solving the "unsexy" confidence concerns real women face. And the pivots, customer conversations, and hard lessons that shaped the brand into what it is today. About Brittany Lo: Brittany Lo is a beauty entrepreneur and Founder & CEO of Beautini and Beia. With a background in marketing at brands like L'Oreal USA, Redken, and Sony Music Entertainment, and a B.S. from Babson College, Brittany has built a beauty empire that has been featured in People Magazine, The New York Times, and BRIDES, while collaborating with brands including Sephora, Amore Pacific, and American Express. About Beia: Beia is lifestyle skincare to keep you clean and confident throughout the day. We offer gentle, multipurpose solutions to insecurities such as KP, ingrown hairs, and body blemishes, that women often feel they just have to live with. Our fragrance-free formulas deliver real results without irritation, while seamlessly fitting into an on-the-go lifestyle and improving your daily routine. Discover more at beiabeauty.com [http://beiabeauty.com]

Episode 96: Supplies with Soul with Sarah Leinberger

What does it take to compete against retail giants when you're a small brand with a massive mission? Sarah Leinberger, Head of Marketing at Yoobi, the school supply brand that donates one item to a child in need for every product sold, pulls back the curtain on how her lean team punches above its weight. From blockbuster licensing deals with Harry Potter, Barbie, and Star Wars, to using AI to move from insight to idea faster than the competition, Sarah shares the systems, strategies, and leadership philosophy driving one of retail's most purpose-driven brands forward. This one will leave you thinking differently about what a small but mighty team can really do. About Sarah Leinberger: Sarah Leinberger is a marketing leader known for her positivity, energy, and ability to turn vision into action. With a uniquely diverse background spanning brand marketing, merchandising, communications, and large-scale transformation at General Mills and Target, she brings a rare blend of creativity, purpose, and commercial impact to everything she builds. As Head of Marketing at Yoobi, she's strengthening the brand's foundations, driving cultural relevance, and keeping the brand's powerful give-back mission at the center of it all, while fostering insight-led innovation and building stronger retail and licensing partnerships. At the heart of her leadership is a deep commitment to building teams where people feel empowered, supported, and inspired to do their best work. About Yoobi: Yoobi is a bright, colorful, and joyful school supplies and stationery brand built on a buy one, give one model that supports classrooms in need across the United States. Discover more at yoobi.com [http://yoobi.com] This episode has been brought to you by POSSIBLE POSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action. April 27–29, 2026 Fontainebleau & Eden Roc | Miami Beach Get 30% off your POSSIBLE tickets Use Code: MARP000054XUF Register here: https://lnkd.in/ec5kJ_T3https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Episode 95: No Hype, Just Results with Oleg Korenfeld

Episode 95: No Hype, Just Results with Oleg Korenfeld Oleg Kornfeld (CTO at CMI Media Group) cuts through AI hype in healthcare marketing where treatments meet strict regulations. He reveals how their "Dandelion AI" bot slashed campaign setup time in half with zero errors in three years, why you should automate before touching generative AI, and how normalized data drives 41% performance lifts. Plus: why AI isn't magic, agentic execution is just rebranded digital twins, and CTV is healthcare's next frontier. This will change how you think about AI and healthcare marketing. About Oleg Korenfeld: Oleg brings 20+ years in marketing data and tech, driving transformational innovation. He will continue disruptive media innovation and implement global tech best practices. About CMI Media Group: CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US.  Discover more at cmimediagroup.com [http://cmimediagroup.com] This episode has been brought to you by POSSIBLE POSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action. April 27–29, 2026 Fontainebleau & Eden Roc | Miami Beach Get 30% off your POSSIBLE tickets Use Code: MARP000054XUF Register here: https://lnkd.in/ec5kJ_T3https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF