The End Game

Empowering Your Health: The Rise of Direct-to-Consumer Testing

In this conversation, Melissa Butterworth discusses the rise of direct-to-consumer testing, emphasizing how it empowers patients to take control of their health. She likens the market to Netflix, highlighting its convenience and personalization.

From Rep to Executive: Navigating Sales Roles in Diagnostics

In this special solo episode of End Game: Insiders on Your Side, host Melissa Butterworth takes listeners behind the scenes of her own career journey—from pharmaceutical sales to leading one of the nation’s top M&A firms for laboratories. With her extensive background in sales, Melissa dives deep into the many sales and business development opportunities within the laboratory diagnostic industry. From entry-level diagnostic sales representatives to high-stakes strategic account executives, Melissa breaks down the responsibilities, skills, and compensation ranges for each role. Whether you’re exploring a career in lab sales, considering a transition, or simply curious about how sales drives the diagnostics field, this episode offers valuable insight into an industry that continues to grow at 8% annually. Tune in to learn:  ✔ The different sales career paths in diagnostics  ✔ Salary ranges across positions and markets  ✔ Skills needed to succeed in each role  ✔ Where the industry is heading and how to network your way in

Challenges Facing Labs

In this episode of the Endgame Podcast, host Melissa Butterworth discusses the major challenges laboratories are facing in 2025, including staffing shortages, compliance pressures, and supply chain issues. She emphasizes the need for innovation and proactive strategies to navigate these hurdles, such as embracing automation, building partnerships, and investing in training programs.

Navigating the Clinical Lab Landscape

In this episode, Melissa Butterworth discusses the current state and future of the clinical laboratory industry, highlighting its significance in medical decision-making, the types of labs, and the impact of technology and consolidation on the market.

AI and the Lab Industry: Innovation, Urgency, and Opportunity

In this episode of the Endgame podcast, Melissa Butterworth discusses the transformative impact of AI on the laboratory diagnostic industry. She explores how AI enhances diagnostic precision, streamlines workflows, and supports personalized medicine. The conversation highlights the significant growth of AI in pathology and its potential to revolutionize lab operations, making them more efficient and effective. Melissa emphasizes the urgency for labs to embrace AI technology to stay competitive in the evolving healthcare landscape.