54 Showings, 22 Offers, and $100K Over Asking... How I Did It
In Episode 5 of The Fitze Is Right, Maryland realtor Jen Fitze reveals the strategy behind her biggest listing wins — including one that generated 54 showings in four days, 22 offers, and sold for $100,000 over the list price.
The house was an estate sale in Fallston, Maryland. A desirable neighborhood, but the home hadn't been updated since the 1970s. Orange kitchen counters, teal and blue carpet, wood paneling everywhere. The systems and roof had been updated, but the inside was a time capsule. Jen priced it appropriately for the condition and market — and the response was overwhelming.
Agents were calling saying they couldn't get in. There was nowhere to park on the street. People were flowing through the house constantly for four straight days. Even other agents were calling to buy it for themselves. When the deadline hit, Jen had 22 offers on her famous spreadsheet — and the things buyers were offering were maddening. Escalation clauses stacked on top of each other, contingencies waived left and right, and offers changing day after day.
The house sold for $100,000 over asking. And the winning offer wasn't even cash — they beat out multiple cash offers by waiving every other contingency. Proof that cash doesn't always win.
But this wasn't just about the market. The seller had just lost her parents. This was the family home she grew up in, full of memories. She didn't want a flipper turning it into another white-and-gray investment. Jen put every detail into a spreadsheet so the seller could make the right choice for her family — not just the highest number.
Jen also breaks down the pricing psychology behind her listing strategy — why she prices homes in $25,000 increments to double the buyer pool, and how the same strategy helped her get 27 offers on a townhouse in Middle River.
Then she reveals what most agents won't tell you: how to actually research your listing agent before hiring them, why most agents' "marketing plans" are just a sign in the yard, and what the real difference is between a house that gets 3 offers versus 50. Spoiler — it's usually not the house. It's the agent.
In this episode you'll learn: → How a 1970s time-capsule house generated 54 showings and 22 offers → Why pricing in $25,000 increments doubles your buyer pool → How a financed offer beat multiple cash offers → Why you should start preparing your home 6 months before listing → How to research your agent before hiring them → What sellers post on social media that kills their own sale → The difference between an agent who lists houses and one who markets them
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WORK WITH JEN: Buying or selling a home in Maryland? Jen has over 20 years of experience helping families in Harford County, Baltimore County, and beyond. Reach out at jensellsmd@gmail.com