The Game with Alex Hormozi

Rich People Buy Differently (So Price Like It) | Ep 949

Want to scale your business faster? Join our 2-day, interactive workshop: https://www.acquisition.com/workshop-yt-d?el=yt-alex-485w&htrafficsource=youtube [https://www.acquisition.com/workshop-yt-d?el=yt-alex-485w&htrafficsource=youtube] Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales. In this episode 00:00 Why businesses struggle to make money 04:32 Applying the Pareto principle in profits 07:21 Top-down business and pricing strategy 16:10 Sell to the rich - they pay better, complain less 28:47 Picking price points: value over cost 32:50 How close rates reveal underpriced commodities 38:41 Stop selling commodities and raise prices systematically More Value: Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi [https://www.skool.com/hormozi] Join The In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Download your free $100M scaling roadmap here: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle [https://shop.acquisition.com/pages/100m-book-bundle] Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en [https://www.acquisition.com/training/leads?hsLang=en] Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en [https://www.acquisition.com/training/offers?hsLang=en] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/]

Stop Using Industry Standards If You Want to Win | Ep 948

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? ⁠⁠Click here.⁠⁠ [https://www.acquisition.com/poda] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/]

Use the Shape of Your Business to Scale | Ep 947

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? ⁠⁠Click here.⁠⁠ [https://www.acquisition.com/poda] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/]

You’re 28 Minutes Away From Never Being Broke Again | Ep 946

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? ⁠⁠Click here.⁠⁠ [https://www.acquisition.com/poda] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/]

You Can Take Action with Incomplete Data | Ep 945

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? ⁠⁠Click here.⁠⁠ [https://www.acquisition.com/poda] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/]