The Gen Z Marketer

Ep. 63: Scaling a PR Agency into a 7-Figure Agency with Aidan Sowa

It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure business during that time was no easy feat. In this episode, Aidan talks about his work in public relations and how it affects personal branding and audience perception. He also walks us through his experiences in running an agency, as well as how entrepreneurs and freelancers handle the challenges in doing so. Aidan is the founder of the Sowa Marketing Agency and VelvetVoice PR. Facebook [https://www.facebook.com/sowaagency2] ⁠⁠Instagram⁠⁠ [https://www.instagram.com/theaidansowa/] LinkedIn [https://www.linkedin.com/in/aidansowa] Sowa Marketing Agency [https://sowaagency.co/] VelvetVoice PR [http://www.velvetvoicepr.com] Listen to related episodes: Ep. 35: Freelancing and Social Media Strategy with Kohi Social [https://spotifyanchor-web.app.link/e/fxwCVlYoHMb] ⁠Ep. 52: How to Define Your Personal Brand⁠ [https://spotifyanchor-web.app.link/e/5kavbJEIqJb] Ep. 62: Podcasting101 with The Sunshine Collective [https://spotifyanchor-web.app.link/e/zhljrpUoHMb] Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠ [https://www.facebook.com/genzmkt] ⁠⁠Instagram: @genzmkt⁠⁠ [https://www.instagram.com/genzmkt/] ⁠⁠Website [https://jamiya.my.canva.site/]

Ep. 62: Podcasting 101 with Tish Ambal-Garcia of the Sunshine Collective

It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now. How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode. Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more. Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity. ⁠Instagram⁠ [https://www.instagram.com/thesunshinecollective.ph/] Spill the Creativity Podcast [https://open.spotify.com/show/2fvcPa7xfKjiNRBsmsD3LT?si=81df4f3ee59d4371] Listen to related episodes: Ep. 34: How Purpose Drives Brand Strategy [https://spotifyanchor-web.app.link/e/ZflkDT3IqJb] Ep. 49: Branding a Podcast [https://spotifyanchor-web.app.link/e/mGcUmC3IqJb] Ep. 52: How to Define Your Personal Brand [https://spotifyanchor-web.app.link/e/5kavbJEIqJb] Hit the follow button to get notified on the latest uploads! Find me on: ⁠Facebook: The Gen Z Marketer Podcast⁠ [https://www.facebook.com/genzmkt] ⁠Instagram: @genzmkt⁠ [https://www.instagram.com/genzmkt/] ⁠Website [https://jamiya.my.canva.site/]

Ep. 61: Start-ups are Red Flags; Why should marketers avoid them?

More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions. How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls? Read the full articles here: Harvard Business Review: Why Start-ups Fail [https://hbr.org/2021/05/why-start-ups-fail] Fast Company: 5 red flags to watch out for when working with start-ups [https://www.fastcompany.com/90887803/5-red-flags-to-watch-out-for-when-working-with-startups] Listen to related episodes: ⁠Ep. 11: Why Marketers Quit⁠ [https://spotifyanchor-web.app.link/e/QutVDpqJ8Hb] Ep. 50: Forget the USP; Why the DSI is more realistic [https://spotifyanchor-web.app.link/e/XWwRN8kdnJb] Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo [https://spotifyanchor-web.app.link/e/v6Xgkn2anJb] Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook⁠⁠ [https://www.facebook.com/genzmkt] ⁠⁠⁠Instagram⁠⁠ [https://www.instagram.com/genzmkt/] ⁠⁠⁠Website [https://jamiya.my.canva.site/]

Ep. 60: Should writers use AI tools?

Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward? This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode. Both AI platforms were given this prompt: write a podcast episode on the importance of branding. Listen to related episodes: ⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠ [https://spotifyanchor-web.app.link/e/OyEko2ReyIb] ⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠ [https://spotifyanchor-web.app.link/e/xu13FWReyIb] ⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠ [https://spotifyanchor-web.app.link/e/l0Z01CUF6Ib] Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠ [https://www.facebook.com/genzmkt] ⁠⁠⁠Instagram: @genzmkt⁠⁠⁠ [https://www.instagram.com/genzmkt/] ⁠Portfolio⁠ [https://jamiya.my.canva.site/]

Ep. 59: Asking Notion's AI to write a podcast episode

What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry? This episode is part 2 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we Notion's AI to write a script. The previous episode was written by Gemini, Google's AI, and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting. Both AI platforms were given this prompt: write a podcast episode on the importance of branding. Listen to related episodes: ⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠ [https://spotifyanchor-web.app.link/e/OyEko2ReyIb] ⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠ [https://spotifyanchor-web.app.link/e/xu13FWReyIb] ⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠ [https://spotifyanchor-web.app.link/e/l0Z01CUF6Ib] Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠ [https://www.facebook.com/genzmkt] ⁠⁠⁠Instagram: @genzmkt⁠⁠⁠ [https://www.instagram.com/genzmkt/] ⁠Portfolio⁠ [https://jamiya.my.canva.site/]