Building A Sustainable Climate Future That Doesn't Suck Needs More VR Artists - Chip Giller, Agog
Most climate communication talks at people. It delivers facts, projections, timelines — and wonders why nothing changes. Facts land in the head, not the gut. Immersive media like XR, AR, VR changes that. When you're standing inside a story, it stops being abstract. You feel it. That's the conviction behind Agog, the Immersive Media Institute, and why co-founder Chip Giller believes XR is one of the most important tools the climate movement hasn't fully picked up yet.
Chip didn't arrive here in a straight line. He founded Grist.org in the late 1990s — one of the first digital-only nonprofit news organizations — chasing every new platform: desktop publishing, the web, podcasting before it had a name, video, social.
Around 2014–2015, he put on an Oculus DK1. "This is f@cking amazing — this feeling of presence." During COVID he spent time in AltspaceVR and VRChat with people from India, Brazil, and beyond; and saw that XR shows not just what is, but what was and what could be. He co-founded Agog with Wendy Schmidt to build the field that could make that vision real.
Key Moments:
* [00:08:15] The climate communication gap: why facts don't move people — and why XR does
* [00:21:40] Grist to Agog: chasing platforms for 25 years and what the DK1 moment revealed
* [00:35:10] Field building: why Agog moved beyond grants to train creators and activate cultural institutions
* [00:48:55] "Postcards from Our Climate Resilient Future": AR at Portland bus stops bringing Metro's climate plans to life
* [01:02:30] Open call: $1 million for immersive climate storytelling and what judges are looking fo [https://agog.org/opencall2026/]r
Agog has distributed $6.5 million in grants in its first two years. Now there's an open call for $1 million in new funding — not for the flashiest tech, but where immersive genuinely adds value.
The 15-person team is growing, the peer-reviewed Immersive Impact Review is underway, and Chip's philosophy says it all: building toward "a future that doesn't suck."
Watch the full episode on YouTube: https://youtu.be/igFUkSJ36IU [https://youtu.be/igFUkSJ36IU]
About Chip Giller
Chip Giller is the executive director and a co-founder of Agog. He has been a visionary in the climate space and media field for 30 years, leading creative storytelling teams and partnering with nonprofits, philanthropists, and other leaders to accelerate progress to a better, more just world.
In 2024, Chip joined forces with Wendy Schmidt to launch Agog: The Immersive Media Institute, bringing their shared passion for innovation and social change to the forefront of the immersive media landscape. Agog helps people use emerging media like XR to imagine and build better futures.
In 1999, Chip founded one of the first digital news organizations and first nonprofit newsrooms, Grist [http://grist.org/], to engage the next generation on climate change and other environmental issues. Grist reaches millions and has been recognized in many ways for its impact, including as a recipient of the National Magazine Award for General Excellence.
In 2017, Chip launched Grist’s solutions lab to identify, celebrate, and connect a diverse array of climate solutions leaders, collectively known as the Grist 50 [https://grist.org/fix/]; and to tell unexpected stories in creative new formats [https://grist.org/imagine2200-climate-fiction-2024/] about justice and progress. Among other honors, Chip has received a Heinz Award and been named a TIME “Hero of the Environment.” Follow Chip on Threads [https://www.threads.net/@chipgiller] and LinkedIn [https://www.linkedin.com/in/chipgiller/].
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