Cross-Border Power: Trade, Policy, and Opportunity in the San Diego–Tijuana Region
A deep dive into the San Diego–Tijuana region through the lens of binational leadership, exploring how two cities across an international border operate as one dynamic, interconnected community. This conversation unpacks the unique relationship between the U.S. and Mexico at a local level—where culture, commerce, and collaboration intersect to create one of the most active cross-border regions in the world. From business and tourism to public policy, trade, and economic development, it highlights the systems and partnerships that keep this binational engine moving forward.
Beyond the big-picture vision, the discussion also takes a grounded look at the real challenges shaping daily life and long-term growth in the region. Topics like border wait times, tariffs, housing affordability, and infrastructure are explored in depth, offering insight into how these issues impact both individuals and industries on both sides of the border. At the same time, it emphasizes the vast opportunities available to entrepreneurs, professionals, and organizations willing to think beyond borders and operate within a truly bicultural environment.
This is a conversation about connection, resilience, and possibility—showcasing how collaboration across borders can drive innovation, strengthen communities, and redefine what it means to live and work in a globally connected region.