79: The Financial Pyramid: Rich Boyd on Bookkeeping, Cash Flow, and Stewarding Your Business Well
I love having people on this podcast who are so like-minded and like-hearted, and Rich Boyd is exactly that. Rich is an accountant, financial expert, and fractional CFO who simply loves God and wants to be a good steward of what he's been given. This conversation went both practical and deep — we climbed what Rich calls "the pyramid," and we talked about what we're really made for and how we're called to use our gifts.
Rich runs Atlantic Business Advisors out of Williamsburg, Virginia, where he does bookkeeping, financial forecasting, and fractional CFO work for businesses — everything from $16 million companies here in the States to small businesses overseas. His own path started young: a dad who always had a side hustle, the Cashflow board game around the kitchen table, a first real estate deal on a condo outside Denver, and a primary residence he fixed up himself and sold for a tax-free windfall that he rolled into his next investments. (Side note for anyone wanting to get started in real estate: don't sleep on your primary residence as a wealth-building tool.)
On the practical side, Rich breaks down his financial pyramid: it starts with solid bookkeeping (knowing what goes on your P&L versus your balance sheet, and what to capitalize), builds up to forecasting (budget first, then a sales and cash flow forecast), and tops out with true CFO-level strategy. He explains why project-based businesses like fix-and-flips have such "lumpy" cash flow, shares the Profit First approach of telling your money where to go, and tells a sobering story about a $16 million fix-and-flip company that didn't know if it was profitable and had no margin of safety when the market turned. A few lines I'm still chewing on: "the greatest fertilizer is a farmer's footsteps," "clarity is kindness," and "bad news doesn't age well."
Then we went up the pyramid in a different way. Rich shares about his trip to Nairobi, Kenya, where he sat with pastors and disciple-makers — a charcoal seller, an exotic fish farmer, a poultry farmer — who run businesses to support their ministry, and helped them build real financial forecasts so they could grow and even qualify for a loan to expand. It's business as a mission, and it's a beautiful picture of stewarding your gifts beyond yourself.
That's the challenge Rich left me with, and I'll pass it to you: whatever your gift is — finance, music, building, plumbing, making people laugh — it wasn't given to you just to keep. How are you using it to bless others?
My challenge: write down three things from this episode you want to put into practice this week, then DM me on Instagram and tell me what landed. And reach out to Rich if your business could use a steward in its corner.
Let's get into it.