The LiftKit Marketing Podcast

David Kirkdorffer, How LLMs Evaluate Your Brand

Episode 16: What insights can AI provide about your brand when no one is watching? David Kirkdorffer, a leader in B2B growth marketing and a strategic advisor, joins John and Danielle to discuss why brand visibility in the AI era hinges less on technical optimization and more on the clarity, consistency, and narrative you've crafted across the internet over time. Covering everything from the buyer journey to the attribution mirage, David leverages over 20 years of B2B marketing expertise to engage in one of the most crucial discussions marketers need to have right now.

Serena Christiansen, Learning and Development Strategist at ICW Group: Exiting out of Marketing

In this episode, Serena Christianson tackles a question more marketers are asking than will admit: what do you do when marketing stops being the right fit? Serena shares why walking away from a career you invested in is not failure, how the sunk cost fallacy keeps talented people stuck, and why your winding, unconventional path is actually your biggest differentiator. She also delivers some of the most practical job search advice you will hear, from resume fonts that beat applicant tracking systems to networking strategies that open doors. A must-listen for marketers navigating a career pivot, a layoff, or just wondering if there is something better on the other side.

AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain. In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with AJ to talk about what it really takes to build a personal brand that drives business results. In this episode you'll learn: How to move up the "guru ladder" from generalist to recognized authority Why AJ believes YouTube is becoming the new Hollywood His ROAC framework for measuring the ROI of organic content Why the smartest use of AI isn't automation, it's making yourself smarter What companies like ClickUp are doing by hiring actors instead of paying influencers How to find your content format and why perfect practice beats just showing up

Mordy Orberstein, Head of Brand at SE Ranking - Does Your Website Even Matter Anymore?

Episode 13: In this episode, Mordy Oberstein, Head of Brand at SE Ranking, tackles the questions every marketer is asking right now: Does your website even matter, and is SEO dead? Mordy shares why brand identity is the step most companies skip, why that one gap breaks everything else, and what LLM visibility actually means for how your brand shows up in an AI-driven world. He also breaks down the real role of your website when AI is answering questions before anyone clicks. A must-listen for brand leaders and marketers rethinking where to place their bets in search and beyond.

Levi Worts: Output vs. Outcomes - AI Traps to Avoid

On this episode of the LiftKit Marketing Podcast, we sit down with Levi Worts, Senior AI Marketing Strategist at SUSE, to unpack what happens when AI moves from a productivity tool to a leadership challenge. Levi shares why the push for “10x output” often leads to burnout, how output and outcomes are frequently confused, and where organizations are getting AI wrong today.