The Magnetic Copy Podcast

Social media experiment aftermath: what I learned and why I'll keep raving about SEO

In this episode, I'm sharing the result of my social media experiment, what it's taught me and why SEO will always win for someone like myself who doesn't like and isn't built for the influencer business and marketing model. 🟡 CHAPTERS: 00:00 Intro: posting 4x a day for 15 days 00:30 The algorithm problem: no one actually understands it 01:04 Why I keep coming back to SEO 02:19 The 15-day challenge: going all in 03:17 What actually happened 04:52 The real cost: time, burnout, and working harder not to miss deadlines 06:15 What the challenge was good for anyway 07:10 The influencer model is not for everyone 08:24 Why SEO works differently 08:57 Client results: real numbers 10:02 Outro: how to fix your website yourself or with me 🟡 Download my free website audit checklist to find out what you need to fox on your website so it starts getting found and turn visitors into clients: https://morganeconsulting.com/free-website-audit-checklist/ [https://morganeconsulting.com/free-website-audit-checklist/] 🟡 Explore Sold Out SEO - my 6-month program for service-based business owners who want to turn their website into their most reliable client source: https://morganeconsulting.com/sold-out-seo/ [https://morganeconsulting.com/sold-out-seo/] Thanks for watching,MorganeSales Copywriter & SEO Strategist for service providers and practice owners

What my tattooed eyeliner taught me about your website

Someone recommended a permanent makeup artist to me. But I wasn't about to trust her with my eyelids without checking her website first. That's exactly what your potential clients do, even when you come highly recommended. In this episode: why word-of-mouth alone isn't enough, and what your website needs to do so people who land on it actually reach out. Download the free checklist to find out if your website reassures prospects and naturally makes them want to contact you: https://morganeconsulting.com/free-website-audit-checklist/ [https://morganeconsulting.com/free-website-audit-checklist/] Talk soon, Morgane Sales Copywriter & SEO Strategist for service providers and practice owners

You built your freebie backwards, come fix it live with me (free)

If your freebie is growing your email list but not your client base, it's not your freebie's fault. It's where you started to build it. Most service providers actually pick a topic that sounds useful, they make it pretty and hope it leads somewhere but don't get clients from it. Come fix your freebie or create a new one with me, I'll share the foundations so you know how to build one that turns subscribers into clients. Free workshop on May 26th at 4 pm Paris time - is 3 p.m. UK - 10 a.m. EST - actionable steps with live Q&A (no information vomit in my world) Save your spot here: https://morganeconsulting.com/freebie-that-brings-clients-free/ [https://morganeconsulting.com/freebie-that-brings-clients-free/] Thanks for watching,MorganeSEO Sales Copywriter & Long-term Visibility StrategistFind out what may be costing you clients and get practical feedback on your website: https://tidycal.com/morganeconsulting/free-mini-website-audit [https://tidycal.com/morganeconsulting/free-mini-website-audit]

Marketing your business is like dating (and what your website has to do with it)

Your website needs to make a good impression like when you go on a first date. But most service-based businesses are out there proposing before anyone even knows their name. By the end of this episode, you’ll know why your website is probably proposing on the first date and what to do instead so the right clients actually stick around and book. 🟡 CHAPTERS: 00:00 Intro 00:27 The dating analogy and proposal problem 02:15 The simple test you can do today 03:40 The questions everyone has 05:00 Summary of the 4-W Questions 05:26 Build trust (even while you sleep) 06:42 Why "it's obvious" is costing you clients (and money) daily 08:19 Build the entry door to your business 09:28 What to do next 🟡 Links and resources: ► Free website audit checklist (20 checkpoints, 10 minutes): https://morganeconsulting.com/free-website-audit-checklist/ [https://morganeconsulting.com/free-website-audit-checklist/] ► Sold Out SEO: https://morganeconsulting.com/sold-out-seo/ [https://morganeconsulting.com/sold-out-seo/] Thanks for watching, Morgane SEO Sales Copywriter & SEO Strategist for service providers and practice owners

Why your website isn’t bringing you clients (and how to fix it)

Find out why your website isn't bringing you clients, even if it looks great to the eyes. This episode will show you 3 ways to figure out which specific problem you have (SEO or copy) so you fix the right thing instead of redoing everything from scratch. We cover: the two jobs every service business website has to do, the most common website mistakes that silently cost you clients, how to tell if your problem is SEO, copy, or both, and what to fix depending on where you're starting. 🟡 CHAPTERS: 0:00 Introduction 1:03 Visibility and conversion: two separate problems 2:09 What a broken website silently does to your confidence 3:19 How to audit your website in 20 minutes 5:36 Why your copy that sounds like everyone else harms you 6:49 How to fix both issues with my Sold Out SEO system 🟡 Download my free website audit checklist: https://morganeconsulting.com/free-website-audit-checklist/ [https://morganeconsulting.com/free-website-audit-checklist/] 🟡 Read the full blog: Why your website isn't bringing you clients (and how to find out exactly what's wrong) https://morganeconsulting.com/why-your-website-isnt-bringing-you-clients/ [https://morganeconsulting.com/why-your-website-isnt-bringing-you-clients/] 🟡 Ready to fix your website for good? Sold Out SEO is the 6-month program for practice owners who want their website to bring in clients from Google, without depending on social media: https://morganeconsulting.com/sold-out-seo/ [https://morganeconsulting.com/sold-out-seo/] Thanks for watching,MorganeSEO Sales Copywriter & Long-term Visibility Strategist