The Marketing Automation Discussion

Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni

Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity. In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes. Key takeaways: * Hiring junior vs senior when building the team * The role of the founder in preparing sales processes * The key 2 traits to look for in new sales hires for the best return * How to set targets for a new vs developed team * What roles to fill in as the team grows, and how to fill them * How to troubleshoot poor sales team performance Key links: * SkyGeni [https://skygeni.com/] * Sankar Sundaresan on LinkedIn [https://www.linkedin.com/in/sankar11/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com [https://marketingautomationfm.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup

Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here [https://www.dux-soup.com/]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com [https://marketingautomationfm.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Making Better Lead Magnets | Kevin McGrath, Beacon

Kevin McGrath is the founder of Beacon [https://beacon.by/], a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users. We cover: 1. Research techniques 2. Content types 3. How many lead magnets to create 4. Best performance opt-ins 5. Trends in the space Key links: * Encharge.io [//Encharge.io] * Kevin's Twitter * Article summary notes [https://benjaminboman.com/lead-magnet-strategy-b2b-kevin-mcgrath/] --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support [https://podcasters.spotify.com/pod/show/marketing-automation/support] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com [https://marketingautomationfm.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Automated Email Outreach Strategy from Scratch | Vukasin Vukosavljevic, lemlist

Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support [https://podcasters.spotify.com/pod/show/marketing-automation/support] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com [https://marketingautomationfm.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How To Automate Service Client Onboarding | James Rose

Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare [https://contentsnare.com/] to discuss what the approach and tools required to significantly cut down the time and friction in onboarding, and improve delivery and client satisfaction as well, through automation. You can connect with James on Linkedin here [https://www.linkedin.com/in/jamesrose0/]. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support [https://podcasters.spotify.com/pod/show/marketing-automation/support] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com [https://marketingautomationfm.substack.com?utm_medium=podcast&utm_campaign=CTA_1]