The Marketing Insider: A Claritas Podcast

Flying Blind or Fully Measured?

In this 25-minute episode of The Marketing Insider [https://claritas.com/claritas-podcast/], we welcome Heather Roestamadji [https://www.linkedin.com/in/hnchandler], Senior Director of Growth Strategy at Claritas, for a deep dive into what modern campaign measurement should really look like. Heather explains why clicks alone don’t tell the full story, how attribution and incrementality uncover true campaign impact, and how audience-level insights can drive smarter media planning and creative decisions. The conversation also explores omnichannel measurement, real-time dashboards, AI-powered recommendations, and what’s next—including multi-touch attribution and audience optimization. Whether you’re new to advanced measurement or looking to level up your strategy, this episode offers practical insights to help you prove ROI and fuel growth with confidence. Learn more about Claritas measurement solutions: https://claritas.com/multichannel-measurement-attribution/ [https://www.getcyder.com/claritas]  Connect with Heather: https://www.linkedin.com/in/hnchandler [https://ca.linkedin.com/in/sukhmandulay]   Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT [https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT] Learn about Claritas and find your best customers: https://claritas.com [https://claritas.com]   Find us on Facebook: https://www.facebook.com/Claritas2.0/ [https://www.facebook.com/Claritas2.0/] Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ [https://www.linkedin.com/company/claritas_mbs/]   Follow us on X: https://twitter.com/Claritas2_0 [https://twitter.com/Claritas2_0]

Culture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market Report

The U.S. market is changing faster than most brands realize and The 2025 Hispanic Market Report from Claritas reveals just how pivotal the Hispanic consumer has become. For this episode we welcome Ron Cohen, SVP of Practice Leadership at Claritas to discuss the insights behind the numbers and explore the broader story of cultural and economic transformation shaping America. You’ll hear about the demographic surge that’s making the U.S. a majority-multicultural nation within the decade, the emerging metro areas driving Hispanic population growth, and the behaviors that make Hispanic consumers the nation’s digital early adopters. The episode also examines evolving industry definitions of “multicultural,” to the growing emphasis on belonging and inclusion over traditional DEI frameworks. With actionable takeaways for marketers in tech, telecom, financial services, media and more, this episode highlights why understanding the nuances of Hispanic consumer identity through Claritas’ Hispanicity model is key to driving growth, relevance, and authentic engagement in 2025 and beyond. Download The 2025 U.S. Hispanic Market Report: https://claritas.com/resources/the-2025-hispanic-market-report/ [https://claritas.com/resources/the-2025-hispanic-market-report/] Download The 2025 ISP Report: https://claritas.com/resources/2025-isp-marketing-report/ [https://claritas.com/resources/2025-isp-marketing-report/] Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624 [https://www.linkedin.com/in/ron-cohen-b1aa624] Learn more about Claritas: www.claritas.com [https://claritas.com/] Reach out to Claritas: marketing@claritas.com Follow us on LinkedIn: https://www.linkedin.com/company/claritas_mbs [https://www.linkedin.com/company/claritas_mbs] Follow us on X: https://x.com/claritas2_0 [https://x.com/claritas2_0?lang=en] Follow us on Facebook: https://www.facebook.com/Claritas2.0/ [https://www.facebook.com/Claritas2.0/]

Mapping Lifestyles To Growth

In this episode of The Marketing Insider | A Claritas Podcast [https://claritas.com/claritas-podcast/], we bring together two perspectives on the power of data partnerships and consumer identification by way of modern segmentation. First, Claritas’ own Steve Mehnert shares how segmentation, analytics, and geospatial insights empower organizations to better understand and connect with their audiences. Then, Joel Nadelman, Chief Growth Officer at PolicyMap, takes us inside PolicyMap’s mission-driven organization and explains how the integration of Claritas PRIZM® Premier segmentation into their platform is helping the likes of public libraries, small businesses, and universities drive smarter strategies and stronger community impact. Joel details how PRIZM® Premier enriches PolicyMap’s solutions supporting librarians as they guide local entrepreneurs, equipping students with real-world case studies, and enabling organizations to combine their own data with third-party insights for more precise outreach, just to name a few use cases. He also shares his approach to building lasting, mutually beneficial partnerships and previews exciting new PolicyMap developments, from product launches to thought leadership initiatives. Together, these conversations reveal how data, when paired with the right partnerships, create practical, actionable insights that fuel growth, innovation, and social good. Connect with Steve Mehnert: https://www.linkedin.com/in/steve-m-394a371/ [https://www.linkedin.com/in/steve-m-394a371/] Connect with Joel Nadelman: https://www.linkedin.com/in/joelnadelman [https://www.linkedin.com/in/joelnadelman] Visit PolicyMap's website: https://www.policymap.com/ [https://www.policymap.com/] Listen to PolicyMap's recent back-to-school webinar, featuring Claritas PRIZM Premier: https://youtu.be/h7x44Fw8Avc?si=t4ULlSTupYfYvlEN&t=884 [https://youtu.be/h7x44Fw8Avc?si=t4ULlSTupYfYvlEN&t=884] Learn more about PRIZM Premier: https://claritas.com/prizm-premier/ [https://claritas.com/prizm-premier/] Download the 2025 Segmentation eBook from Claritas: https://claritas.com/resources/2025-segmentation-ebook/ [https://claritas.com/resources/2025-segmentation-ebook/] Visit Claritas' website: https://www.claritas.com [https://www.claritas.com] Listen to more episodes of The Marketing Insider | A Claritas Podcast: https://claritas.com/claritas-podcast/ [https://claritas.com/claritas-podcast/]

From Insights To Inbox

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert [https://www.linkedin.com/in/steve-m-394a371?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABUrGABtwoWNCjavj0DwdHvFYiGFg56VX8&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_people%3BXUebVHgCTPCNx%2BnM0nNShw%3D%3D], and the CEO and Founder of Segment Ninja [https://segmentninja.io/], Jim Kalogerakos [https://ca.linkedin.com/in/jim-kalogerakos] for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue.  Listen to the 20-minute episode to hear them discuss: * Core elements of a successful data partnership that can strengthen B2C relationships * How powerful the right segmentation can be in creating marketing campaigns that work * Why Segment Ninja partnered with Klaviyo [https://www.klaviyo.com/] to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail space * Ways retail brands can go beyond first-party CRM data to grow their audiences * How visual analytics and real-time personas are changing the way creative teams work in retail marketing

Introducing ConneXions Premier Segmentation

Designed specifically for the technology and telecommunications industry, ConneXions® Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact.   Claritas VP of Identify Products, Catherine Spisszak, joins the podcast this month to share the details about this powerful solution for predicting adoption rates across all major technology categories. Listen as she discusses how ConneXions Premier helps marketers analyze consumer preferences for voice, video, data services, and smart technologies, and understand how it can help you with strategies like targeting customers across multiple channels, the purchase of audience lists, planning media buys, and executing multichannel marketing campaigns. Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190 Learn more about ConneXions Premier: https://claritas.com/connexions-premier-audience-segmentation/ Contact Us: https://claritas.com/contact/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT [https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT]   Learn about Claritas and find your best customers: https://claritas.com [https://claritas.com/]     Find us on Facebook: https://www.facebook.com/Claritas2.0/ [https://www.facebook.com/Claritas2.0/]   Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ [https://www.linkedin.com/company/claritas_mbs/]     Follow us on X: https://x.com/Claritas2_0 [https://twitter.com/Claritas2_0]