The New Normal Podcast - Interviews with Asian Australian Founders and Entrepreneurs

23 // Dylan Nguyen & David Le of Saigon Brew - Launching an authentic D2C brand with your best mate

Welcome back to another episode of The New Normal! In today's episode, we delve into the world of Saigon Brew with our special guests, Dylan and David. They share their heartening journey of building Saigon Brew, their brainchild set to redefine how Australians experience Vietnamese coffee. Saigon Brew isn't just a coffee company; it's a vessel for sharing their Vietnamese heritage and reconnecting with their roots. Through this venture, they hope to educate Australians about Vietnamese culture and, in turn, contribute to their families and the broader community. Visit Saigon Brew at https://saigonbrew.com.au/ [https://saigonbrew.com.au/] Follow them on IG! @saigonbrew [http://instagram.com/saigonbrew] ---------------------------------------- Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join Anthony as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. Follow and connect with us on Instagram: @⁠⁠⁠⁠⁠⁠thenewnormal_official [https://instagram.com/thenewnormal_official]

22 // Joseph Guo of Minimis Technologies - Building the future of functional wearables through community

Joseph Guo, founder of Minimis Technologies, is a trailblazer in the arena of minimalist design and innovative functionality. On this episode we explore his quest to revolutionize how athletes interact with technology, breaking free from the constraints of phones and watches with a standalone heads-up display catered especially for triathletes. From the social media strategies to the intricate balance of personal life and a remote international team, Joseph shares his experience and the values that drive him: fairness, honesty, creativity, and, above all, minimalism. He reflects on his passage from a law background to embracing a tech-driven, entrepreneurial path, and how customer feedback has sharply focused their product development. We'll also delve into the challenges of pre-launch marketing, the nuances of building a brand identity, and the insights gained from Kickstarter crowd-funding. Joseph's multicultural team, which spans countries and expertise, symbolizes the evolving dynamics of global collaboration and the pursuit of excellence. So, as we unpack the ethos behind Minimus Glass and the vision to merge sleek design with unfettered utility, prepare to be inspired by a story that epitomizes what it means to live minimally, yet mightily. Visit Joseph at ⁠https://minimis.life/ [https://minimis.life/] ---------------------------------------- Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. Follow and connect with us on Instagram: @⁠⁠⁠⁠⁠thenewnormal_official [https://instagram.com/thenewnormal_official]

21 // Alric Wu & Ophie Ho of Far East Alchemy - Asian inspired flavour bubble tea protein

Welcome back to another episode of The New Normal! In today's episode, we delve into the world of Far East Alchemy with our special guest, Alric and Ophie. We'll uncover the secrets and challenges faced in this fascinating industry. From the importance of mental health and finding balance in a side hustle-driven world to the struggles of supply chain issues and quality control, there's so much to explore. Join us as we discuss the intersection of business, lifestyle, and Asian representation in the sports supplement industry. So sit back, relax, and get ready for an insightful conversation on Far East Alchemy on The New Normal! Visit Far East Alchemy at ⁠https://fareastalchemy.com/ [https://fareastalchemy.com/] Follow them on IG! @fareastalchemy [https://www.instagram.com/fareastalchemy/] ---------------------------------------- Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. Follow and connect with us on Instagram: @⁠⁠⁠⁠⁠thenewnormal_official [https://instagram.com/thenewnormal_official]

20 // Jason Hoeung of The Lifestyle Co - Reinventing Men's Fashion through adversity by diversity

Jason's story isn't just one of fashion and business savvy; it's a tale of cultural heritage, resilience, and the drive to overcome obstacles. With a background that includes Cambodian roots, a childhood immersed in Australia's clothing factories, and a divergence from his family's expectations, Jason's diverse experiences have shaped his unique approach to entrepreneurship. We'll delve into how Jason leveraged customer feedback to design products that resonate with a niche market, his strategic marketing moves, and how his brand navigates the complexities of international distribution. Get ready to explore the implications of privacy laws on advertising, the importance of diversity in branding, and the evolution of men's swimwear, which respects both style and sustainability. Join us as we uncover the layers of the multifaceted journey that brought The Lifestyle Co to life. From its inception amidst a global crisis to carving out space on retail shelves and crafting a diverse and inclusive brand identity, Jason's insights are a masterclass in adaptability and innovation. So, let's dive in and meet the mastermind behind The Lifestyle Co. Visit Jason at https://www.thelifestyleco.com.au/ [https://www.thelifestyleco.com.au/] ---------------------------------------- Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. Follow and connect with us on Instagram: @⁠⁠⁠⁠thenewnormal_official [https://instagram.com/thenewnormal_official]

Seizing the Day

Welcome to The New Normal, where we aim to celebrate, support and inspire fellow Asian Australians founders, entrepreneurs and operators through meaningful storytelling. Join us - Anthony and Will - as we share the stories of those who took the journey to change and evolve, to those who dared to challenge the status quo and to those who never settle and constantly seek The New Normal. Follow and connect with us on Instagram: @thenewnormal_official