The Peak Season
Brandon Pottebaum left college athletics after 10 years to go full-time in STRs, running 14 doors with one VA and a freelance revenue manager. No employees, no overhead, just a lean system built on smart tools and clear priorities. This week: how he built it, what he still does manually, and where AI is about to change his whole operation. đïž Â ---  đ§ FROM W2 TO 14 DOORS - Left football after co-hosting scaled faster than he could manage both - Wife kept her W2, and the blend model provides stability while he builds - Started in Blue Ridge in 2021, now owns 5 and co-hosts 9 across four markets - Went full-time end of 2024 with kids 6 and 4 at home  đ„ LEAN TEAM STRUCTURE - One VA in the Philippines: listing ops, SOPs, upsell scripts, social media - Freelance revenue manager works a W2 at a pricing tool; co-hosting is his side hustle - Project-based, async. No daily check-ins, just a rolling task list - Next hire will likely be someone to steer AI tools, not do manual work  đ HOSPITABLE VS. HOSTBUDDY - HostBuddy earns its keep on late-night emergencies and repetitive Q&A - Hospitable owns the scheduled message sequences. Don't mix them. - Put your bio in HostBuddy's instructions or it will confidently say the wrong thing - Both go rogue. Coach them hard up front, then trust but verify  đ FACEBOOK > INSTAGRAM FOR DIRECT BOOKINGS - Organic Instagram is for owner credibility, not guest bookings - Facebook group activity drives real direct booking traffic - LinkedIn is purely for owners, investors, and co-hosting partnerships - Three platforms, three strategies, three different goals  đ ïž CLAUDE IN THE REAL WORLD - One CSV from PriceLabs now updates his entire 10-property revenue spreadsheet - Rankings tracking: Claude opens incognito, searches Airbnb, returns rank in seconds - Goal: cleaners flag low supplies in Slack, Claude adds to Amazon cart by property - Start with your biggest pain point and teach the tool to solve exactly that  ---  đ LISTENER DEALS & RESOURCES Try Hospitable, save $30 on your first month: đ http://hospitable.com/?grsf=lucas-7x7c6d [http://hospitable.com/?grsf=lucas-7x7c6d] Google Workspace, 10% off for a full year: đ https://referworkspace.app.goo.gl/oBsX [https://referworkspace.app.goo.gl/oBsX] Go High Level, 14-Day Free Trial: đ http://gohighlevel.com/?fp_ref=peakseason [http://gohighlevel.com/?fp_ref=peakseason] PriceLabs, 30-Day Free Trial + $10 Credit: đ http://pricelabs.co/users/sign_up?referral=KxzeNH [http://pricelabs.co/users/sign_up?referral=KxzeNH] Join The Connected Host Community, includes a GHL Sub Account: đ http://skool.com/the-connected-host-5639 [http://skool.com/the-connected-host-5639]  ---  Disclaimer: The content in this episode is for educational and informational purposes only. Nothing discussed constitutes financial, legal, tax, or investment advice. Short-term rental regulations, platform policies, and tax laws vary by location and change frequently. Always verify what applies in your market. Results mentioned are not typical and are not a guarantee of your results. Luke, Tyler, and The Peak Season Podcast are not liable for decisions made based on information in this episode. Consult qualified professionals before taking action.
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