The Peak Season
PC built Hospitable into the only PMS processing $60M+ in direct booking payments, and now he's giving the software away for free. He explains why, and walks through four moves reshaping how STR operators run their business: the industry's first MCP, a live VRBO integration, a free plan, and a marketplace matching owners to property managers. 🔌 HOSPITABLE'S MCP: WHAT IT ACTUALLY DOES - First PMS in the STR industry to launch a Model Context Protocol integration - A competitor followed within days; MCP is about to become table stakes for any serious tool - Lets AI agents access Hospitable data: reservations, pricing, availability, messaging - Buildathon campaign is running now in the community to drive adoption fast 📅 THE VRBO INTEGRATION - Pilot launched March 2026; moving from batch updates to a real-time source-of-truth API - Hospitable becomes merchant of record for Verbo direct bookings: taxes, chargebacks, payments handled - Verbo guests pay through Hospitable's infrastructure, not a third-party processor - Big for co-hosts: cleaner payout flow and no more double-booking risk 💳 THE FREE PLAN IS REAL - Essentials plan is free forever with no property cap - Revenue model shifts to performance: Hospitable earns on payments, not subscriptions - "Software is dead. The value of it is going to zero. We're totally fine with it." - The bet: own the payment layer and you don't need to charge for the tool 🏠 THE PROPERTY MANAGER MARKETPLACE - Owners submit through the marketplace; vetted PMs get matched to the deal - Live now, no fee to join, inbound deal flow available for co-hosts immediately - Luke has used it and picked up real inquiries without cold outreach - Built for operators who want leads, not more marketing work 🧠 HOW PC THINKS ABOUT THE NEXT 3 YEARS - Hospitable is betting on becoming infrastructure, not just another software subscription - The operator who understands the payment layer will have a structural advantage - Open ecosystem: MCP means any AI agent can plug directly into your property data --- 🎁 LISTENER DEALS & RESOURCES Try Hospitable, save $30 on your first month: 👉 http://hospitable.com/?grsf=lucas-7x7c6d [http://hospitable.com/?grsf=lucas-7x7c6d] Google Workspace, 10% off for a full year: 👉 https://referworkspace.app.goo.gl/oBsX [https://referworkspace.app.goo.gl/oBsX] Go High Level, 14-Day Free Trial: 👉 http://gohighlevel.com/?fp_ref=peakseason [http://gohighlevel.com/?fp_ref=peakseason] PriceLabs, 30-Day Free Trial + $10 Credit: 👉 http://pricelabs.co/users/sign_up?referral=KxzeNH [http://pricelabs.co/users/sign_up?referral=KxzeNH] Join The Connected Host Community, includes a GHL Sub Account: 👉 http://skool.com/the-connected-host-5639 [http://skool.com/the-connected-host-5639] Disclaimer: The content in this episode is for educational and informational purposes only. Nothing discussed constitutes financial, legal, tax, or investment advice. Short-term rental regulations, platform policies, and tax laws vary by location and change frequently. Always verify what applies in your market. Results mentioned are not typical and are not a guarantee of your results. Luke, Tyler, and The Peak Season Podcast are not liable for decisions made based on information in this episode.
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