The Power of Social: A Podcast Series

The Power of Social: A Podcast Series - Episode 1

Hear from Chris Kenna on how his organisation called out the Government on its one-white-size-fits-all approach, challenging them to better utilise messaging and paid media on social channels to reach the audience that needed it most. Plus, how they encouraged the Government to deliver vital messaging around staying safe, at home, and "physically distanced, not socially distanced.” Explore how to reach relevant audiences, whether promoting safety messaging during a pandemic or selling a product or service. Host: James Ainsworth DMA Council Participants: Simon Fieldstead, Digital Marketing Director, Veriform Digital [https://veriform.digital/]; Chris Kenna, CEO and Co-Founder, Brand Advance [https://www.wearebrandadvance.com/]; Jonathan Palmer, Executive Director, Outvertising [https://www.outvertising.org/].