The Promo Playbook by Cubic Promote

AI and How We Use it to Promote our Marketing and Merch Business

The tools are moving faster than most teams can keep up. In this episode of The Promo Playbook, Charles and Nathan break down the latest AI advancements, from Fable 5 to how AI is reshaping professional services like accounting and legal, and what still sets great businesses apart: trust, experience, and real human accountability. They dig into the "hollowing out of the middle," why Australian construction may be shielded, and what it all means for how businesses market and differentiate themselves. 👉 Looking for marketing that doesn't disappear the moment you stop paying? Explore custom branded merchandise & promotional products at https://www.cubicpromote.com.au [https://www.cubicpromote.com.au/]  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au [https://www.cubicpromote.com.au] 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote [https://au.linkedin.com/company/cubic-promote] 📸 Instagram: https://www.instagram.com/cubicpromote/ [https://www.instagram.com/cubicpromote/] 👍 Facebook: https://www.facebook.com/CubicPromote [https://www.facebook.com/CubicPromote] 🎵 TikTok: https://www.tiktok.com/@cubic_promote [https://www.tiktok.com/@cubic_promote] 📌 Pinterest: https://au.pinterest.com/cubicpromote/ [https://au.pinterest.com/cubicpromote/] ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ [https://share.google/hskqvOCdVzgckNmYJ] ✖️ X: https://x.com/cubicpromote  [https://x.com/cubicpromote ]

What Actually Gets B2B Buyers to Respond?

Your next best lead might not come from another ad set or another “set and forget” campaign. We get concrete about offline marketing tools that still work in 2026 because they are tangible, repeatable, and hard to ignore, especially for B2B marketing and local business growth. From promotional products that stay on desks to branded uniforms that turn your team into walking brand touchpoints, we focus on real world tactics that create memory, not just momentary clicks. One of the most actionable ideas is a coffee shop lead generation stunt: a branded jar that encourages people to drop a business card for a chance to win a week of free coffee. It is simple, measurable, and surprisingly targeted when you choose cafes by geography and audience, like creative suburbs versus legal or finance-heavy districts. We also dig into a smarter way to approach phone outreach by calling with a request for a quick podcast interview, building rapport first and letting collaboration follow naturally. We wrap by connecting offline visibility to a modern digital marketing stack for follow-up and scale: Dripify for LinkedIn outreach automation, Ahrefs and SEMrush for SEO and keyword research, plus Instantly and Apollo.io for cold email outreach. If you want practical B2B lead generation ideas that blend brand awareness with direct response, this one is built for you. Subscribe, share this with a friend who hates cold outreach, and leave a review with the offline tactic you want to try next.  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au [https://www.cubicpromote.com.au] 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote [https://au.linkedin.com/company/cubic-promote] 📸 Instagram: https://www.instagram.com/cubicpromote/ [https://www.instagram.com/cubicpromote/] 👍 Facebook: https://www.facebook.com/CubicPromote [https://www.facebook.com/CubicPromote] 🎵 TikTok: https://www.tiktok.com/@cubic_promote [https://www.tiktok.com/@cubic_promote] 📌 Pinterest: https://au.pinterest.com/cubicpromote/ [https://au.pinterest.com/cubicpromote/] ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ [https://share.google/hskqvOCdVzgckNmYJ] ✖️ X: https://x.com/cubicpromote  [https://x.com/cubicpromote ]

Claude Just Changed Website Building Forever

A website in two minutes sounds like hype until you realise it can be a zip file you upload and publish right away. We walk through how we’re using Claude as an AI website builder to generate real HTML and styling for a brand new finance site, then iterate fast by re-prompting: split pages, refine copy, and test responsiveness on mobile, tablet, and desktop. It’s the kind of speed that makes traditional “brief, mock-up, build” feel like a different era. That new pace also resets your brain. When an AI tool takes more than four minutes, it suddenly feels frozen, and you start debating whether to refresh and lose your work. We talk about the practical reality of working with AI day-to-day: running multiple tasks in parallel, treating prompts like creative direction, and using the model as a soundboard for lead generation, website messaging, and marketing strategy. From there we get honest about the trade-offs: static websites versus a CMS, and why ecommerce is still a higher-risk zone unless someone can review the code. We also dig into security, hosting, and why mainstream platforms like WordPress and Shopify feel safer to many teams because they ship ongoing patches. Then we zoom out into AI tools we rely on for content and podcasting, from NotebookLM summaries to text-based video editing and AI-powered microphones that clean up background noise. If you found any of these workflows useful, subscribe, share this with a friend who’s building a site or a brand, and leave a review. What would you try first: an AI-built website, an agent simulation for decisions, or an AI video editor? Follow our speakers: Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/ Nathan Tripolone: https://www.linkedin.com/in/nathan-tripolone/  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au [https://www.cubicpromote.com.au] 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote [https://au.linkedin.com/company/cubic-promote] 📸 Instagram: https://www.instagram.com/cubicpromote/ [https://www.instagram.com/cubicpromote/] 👍 Facebook: https://www.facebook.com/CubicPromote [https://www.facebook.com/CubicPromote] 🎵 TikTok: https://www.tiktok.com/@cubic_promote [https://www.tiktok.com/@cubic_promote] 📌 Pinterest: https://au.pinterest.com/cubicpromote/ [https://au.pinterest.com/cubicpromote/] ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ [https://share.google/hskqvOCdVzgckNmYJ] ✖️ X: https://x.com/cubicpromote  [https://x.com/cubicpromote ]

AI Tools Are Changing Work Faster Than Teams Can Adapt

We talk through what it really takes to get staff comfortable with AI when the tools are changing fast and the results are not always right. Then we zoom out to the industries most at risk, from SEO to CRM and project management software, and what that means for junior career pathways.  • setting expectations with staff so experimentation does not erode trust  • getting buy in by asking for feedback and normalising mistakes early  • why we no longer write off AI tools after a bad first try  • the real switching cost shift for software and CRMs  • HubSpot pricing pressure and the logic behind building a CRM alternative  • which industries AI may hit hardest and why regulation slows some sectors  • the junior talent problem in finance and law when AI does the starter work  • why SEO agencies, CRM vendors and project management tools look exposed  If you're looking for a reliable partner to supply you with merchandise for your office or uniforms for your organization, trust us, Cubic Promote.  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au [https://www.cubicpromote.com.au] 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote [https://au.linkedin.com/company/cubic-promote] 📸 Instagram: https://www.instagram.com/cubicpromote/ [https://www.instagram.com/cubicpromote/] 👍 Facebook: https://www.facebook.com/CubicPromote [https://www.facebook.com/CubicPromote] 🎵 TikTok: https://www.tiktok.com/@cubic_promote [https://www.tiktok.com/@cubic_promote] 📌 Pinterest: https://au.pinterest.com/cubicpromote/ [https://au.pinterest.com/cubicpromote/] ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ [https://share.google/hskqvOCdVzgckNmYJ] ✖️ X: https://x.com/cubicpromote  [https://x.com/cubicpromote ]

How AI Changes the Way We See Images

One photo can reopen a cold case and that same emotional trigger can revive a stalled campaign. We start with a true crime example where investigators deliberately choose a specific image to stir memory and emotion, then pull that thread into what still works on Instagram, TikTok, and paid social today. Visual marketing is not just “pretty content” it is a behavioural lever, and we break down why it consistently generates action when words alone fall flat.  From there, we zoom out to perception and positioning through a story from a live talk with Michelle Obama, where personal style becomes a practical lesson in how people judge, categorise, and respond. That idea carries straight into branding, sales, and customer experience: presentation influences behaviour, and it shapes trust before you ever get to features, price, or proof.  Then we go deep on AI marketing and the real operational impact of generative AI. We talk AI ad creation, the explosion of new tools, and how we are training teams to test AI video editing apps and creative workflows that can produce engaging ads fast. We also get honest about the costs: token burn, subscriptions, and how AI can become a new cost centre even while it saves hours. Finally, we share a cautionary rollout story about an AI voice to text tool that overheats laptops and needs constant Wi-Fi, plus what that kind of failure does to team confidence.  If you’re building with AI right now, this conversation will help you think clearly about speed, reliability, and trust. Subscribe for more, share this with a friend who is rolling out AI at work, and leave a review with the one AI tool you currently can’t live without. Follow our speakers: Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/ Nathan Tripolone: https://www.linkedin.com/in/nathan-tripolone/  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au [https://www.cubicpromote.com.au] 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote [https://au.linkedin.com/company/cubic-promote] 📸 Instagram: https://www.instagram.com/cubicpromote/ [https://www.instagram.com/cubicpromote/] 👍 Facebook: https://www.facebook.com/CubicPromote [https://www.facebook.com/CubicPromote] 🎵 TikTok: https://www.tiktok.com/@cubic_promote [https://www.tiktok.com/@cubic_promote] 📌 Pinterest: https://au.pinterest.com/cubicpromote/ [https://au.pinterest.com/cubicpromote/] ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ [https://share.google/hskqvOCdVzgckNmYJ] ✖️ X: https://x.com/cubicpromote  [https://x.com/cubicpromote ]