The Proof by Periti Digital

Episode 4: Driving funnel growth through exceptional customer success management.

In this episode of The Proof by Periti Digital, we sit down with Ben Ó Mathúin?— a SaaS operator and CS leader with 12+ years’ experience — to break down how Customer Success should actually drive revenue, not just react to problems. Here’s what we cover: Why churn and poor expansion are usually symptoms of broken go-to-market alignment — not just CS issues How to run a full “under the hood” diagnostic across your revenue engine (sales, onboarding, product, and CS) The biggest mistakes founders make between Seed and Series B when building their CS function Why “managing customers” is the wrong mindset — and how to turn customer insight into product and revenue growth What a high-performing CSM actually looks like vs. an average one (and how to coach the difference) How to build momentum fast inside a business without adding more tools or headcount The reality of HubSpot and modern CS tooling — what works, what doesn’t, and where it’s heading Why Customer Success should sit at the center of your entire revenue strategy, not on the sidelines If you’re serious about retention, expansion, and building a scalable revenue engine — this one’s worth your time.

Episode 3: CRM for Transit Tech (Zeelo) w/ Jason Driver

Dan Kirby sits down with Jason Driver, RevOps lead at Zeelo, the global leader in employee and student shuttle transportation. From McLaren to Amazon to AstraZeneca, Zeelo moves the people who keep the world's biggest organisations running, and they're doing it with HubSpot at the centre of their commercial and operational stack. In this episode, Jason pulls back the curtain on Zeelo's journey from a scrappy, founder-led sales motion to a sophisticated, data-driven operation spanning the UK, US, and Ireland. He talks candidly about the legacy debt that builds up when governance is an afterthought, why adoption is the hardest part of any HubSpot project (and the most underestimated), and the "go slow to go fast" mindset that's shaping every feature release they ship. Dan and Jason also get into Zeelo's ambitious growth plans across new verticals, charter services, carpool solutions, and yes, autonomous vehicles. If you're mid-implementation, about to kick one off, or wondering why your last three CRM projects didn't land, this episode is required listening.