The Results-Driven Life by Design Podcast

Hope Underground for a Nation Standing in Fire with Lana Silk

This conversation with the CEO of Transform Iran, Lana Silk, was recorded in October before the world fully saw what was coming. Since then, Iran has erupted into mass protests, brutal crackdowns, and a growing humanitarian crisis. Families are grieving. Communities are living without basic resources. And hundreds of thousands of ordinary Iranians have paid with their lives simply for demanding dignity, freedom of thought, and the right to choose their faith.  What you’re about to hear is not a breaking-news episode, but it is even more important. It is the story you won't hear in any news or headlines. Lana Silk is the CEO of Transform Iran, an organization that has spent decades quietly supporting the underground church, trauma survivors, and vulnerable communities inside Iran, long before the current crisis captured global attention. Their work includes safe communication channels, trauma counseling, discipleship, and practical relief delivered through trusted networks on the ground.  In this conversation, Lana shares:   * Why the underground church in Iran continues to grow despite persecution * How Transform Iran built systems to reach people who cannot safely gather * The reality of hopelessness, trauma, and isolation facing millions inside the country * How purpose often emerges from suffering, redemption, and unlikely beginnings * Why global partnership — financial, practical, and spiritual — is essential to sustaining this work This episode carries an even deeper weight today. Because what Iranians are asking for right now is not sympathy. They are asking to be seen. To be heard. To know they are not alone.  Transform Iran remains one of the organizations directly supporting people inside the country, including the underground church, trauma recovery initiatives, and relief efforts for those impacted by the brutal violence and instability.  If this conversation moves you, there are meaningful ways to respond:   * Learn more: https://transformiran.com [https://transformiran.com] * Get updates from inside Iran: https://transformiran.com/learn/updates-from-iran/ [https://transformiran.com/learn/updates-from-iran/] * Pray with the team: https://transformiran.com/pray/ [https://transformiran.com/pray/] * Support relief and on-the-ground work: https://transformiran.com/donate [https://transformiran.com/donate]  Even one act of support matters. Transform Iran operates through global partnership, those with access inside Iran and those with resources outside working together to sustain real change.  This episode is an invitation to stand with a people whose courage, faith, and longing for freedom continue to reshape their nation and the whole region from the inside out.

Brand Clarity That Changes Everything: Merging Art, Fragrance, and Identity with Tanyah Jackson

For years, artist and fragrance creator Tanyah Jackson ran two separate businesses: one built around her paintings, and another built around her custom-blended oils and fragrances. Different products. Different audiences. Different “worlds.” And no matter how hard she worked, something felt disconnected. In this episode, Tanyah shares the turning point that changed everything, the moment she realized both businesses were actually doing the same thing: helping people connect with themselves through sensory experiences and emotion.  What was once confusing suddenly became clear. And that clarity led to a complete brand transformation, global expansion, and a new chapter for her business, now called Tanya El Nahara. We talk about: * Why her art and her oils seemed unrelated, and the insight that revealed the common thread between them * How going through the brand discovery process allowed her to step outside the “jar” and finally see her work the way her customers see it * How shifting from “this is my job” to “this is my life’s work” changed her pricing, confidence, and authority as a business owner * What happens when you stop operating from survival mode and start operating from value, identity, and purpose * Why brand clarity is often the doorway to rapid business expansion, including international growth within a year * The challenge many creators face when it comes to marketing, and the mindset shift that made it easier for her to communicate her message * How her customers often discover their own identity through her work, and why that’s the real transformation her brand delivers This is a conversation about clarity, confidence, and the power of a unified message. If you’ve ever felt like your business has “too many parts,” or you struggle to articulate what ties everything together, Tanyah’s story will encourage you , and show you what becomes possible when your brand finally aligns with your deepest expression.

The New Language of Branding: How Gen Z Is Rewriting the Rules

If you built your brand during the Gen X marketing era—where authority, polish, and professionalism ruled—this conversation will stretch you. Kia sits down with Parsa Afsharjavan, a next-gen creative director and founder of SINO Art, whose work is reshaping how brands connect with the emerging generation of consumers. Parsa’s branding isn’t transactional—it’s emotional, immersive, and deeply human. Raised in a world of curated feeds and cultural collapse, Gen Z craves something different: aesthetic that speaks, messages that feel, and experiences that invite. Together, Kia and Parsa explore how to reach a generation that values realness over reputation, and presence over performance. It is an unlearning of what Gen X marketers grew up on. We unpack the evolution of branding from the Gen X playbook to an immersive, emotionally intelligent, tech-integrated approach of Gen Z. Parsa’s campaigns don’t just tell a story — they build a world. He shares how personal healing, mental health, and raw creativity shaped his career, and how today’s consumers aren’t just buying—they’re feeling their way toward resonance. If you want your brand to matter in the next decade, this isn’t just inspiring—it’s essential.

Mother/Daughter Confessions: Our Top 10 Parenting Moments

What happens when a mom invites her daughter to the mic to unpack their most impactful parenting moments?  Funny stories, candid confessions, and unconventional wisdom you won't find in any polished, pretty parenting book. In this personal (and hilarious) conversation, Kia and her daughter, Bahar, recall the lessons that forced them to look in the mirror at who they really are.  From riding their own “party bus” to the power of words, to navigating teen rebellion without breaking connection, the discovery of identity and purpose isn't just something Kia does for clients at Zine, it is something she's done her whole life.  Whether you’re raising kids, reflecting on your own childhood, or simply curious about how identity and purpose take root in families, come listen to the messy reality of parenting where miracles show up in silly bed time stories, school-ride affirmations, and kittens prayed into existence.

The Power of Vision to Set a Nation Free with Hooman Khalili

What started with one mural in San Francisco became a global mission: amplifying the voices of Iranian women fighting oppression through art. In this episode of The Results-Driven Life by Design, Iranian-American activist and media personality Hooman Khalili shares the vision that led him from a viral moment to an international movement—Esthers of the World Rise Up and All Eyes on Iran. Hooman recounts how Mahsa Amini’s death lit a fire that took him across Israel, the U.S., and beyond, painting murals that sparked conversations, shifted perspectives, and even drew direct response from the Iranian regime. With raw honesty, he talks about pruning, loneliness, courage, and the prophetic number that guides his mission. This is not just about art. It’s about resistance, hope, and the ripple effect of women rising. If you’ve ever doubted the power of one vision to change nations, this conversation will challenge and ignite you. Listen in to hear: * How a single mural became a global statement of solidarity * Why Iran’s liberation is the key to stabilizing the Middle East * The role of women as modern-day Esthers in bringing freedom * What it means to hold vision through loneliness, missiles, and opposition * How you, too, can rise and be part of this historic moment